Senior Manager, Social Media and Influencer Marketing

Tapestry
New York
Workplace: OnsiteFull timeUSD 95,000 - 125,000 annuallyFunction: Communications, PR & CommunityExperience: 7+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Creativity","Analytical","Project management"]

Own the paid and organic influencer marketing strategy for a global lifestyle brand, guiding concept-to-execution campaigns across discovery, contracting, and performance analysis. Lead the influencer marketing calendar, manage briefing and reporting, and coordinate product gifting, shipping, and tracking. Collaborate cross-functionally with communications and marketing teams to set KPIs, benchmark creators, and deliver FTC/legal-compliant content while balancing brand elevation with data-driven insights.

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Tapestry
Tapestry
5 months ago

Senior Manager, Social Media and Influencer Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own the paid and organic influencer marketing strategy for a global lifestyle brand, guiding concept-to-execution campaigns across discovery, contracting, and performance analysis. Lead the influencer marketing calendar, manage briefing and reporting, and coordinate product gifting, shipping, and tracking. Collaborate cross-functionally with communications and marketing teams to set KPIs, benchmark creators, and deliver FTC/legal-compliant content while balancing brand elevation with data-driven insights.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Oversee the influencer marketing calendar and coordinate timing with internal teams.
  • •Manage briefing timelines and processes for influencer programs.
  • •Track and record content performance and use it for reporting and recommendations.
  • •Coordinate product gifting, sample pulling, shipping, and tracking with influencers and content creators.
  • •Handle administrative work with finance and legal teams, including contracts, invoices, reports, and budget tracking.

Pay and Benefits

Salary: USD 95,000 - 125,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceTuition Assistance

Key Requirements

  • •College degree required.
  • •Minimum of 7 years of work experience, with luxury fashion, beauty, or lifestyle digital background a plus.
  • •Proficiency in social media platforms including TikTok, YouTube, Meta, X, Snapchat, and Pinterest.
  • •Ability to set clear KPIs, analyze performance data, and communicate actionable insights to executives.
  • •Proficiency in Creator IQ, Dash Hudson, and/or Traackr, plus strong project management and attention to detail.
Experience:7+ yearsLuxury fashionBeautyLifestyle digitalInfluencer marketingSocial mediaDigital advertising
Education:Bachelor's
Skills:CommunicationCollaborationCreativityAnalyticalProject management
Tech Stack:TikTokYouTubeMetaXSnapchatPinterestMicrosoft OfficeIPhoneCreator IQDash HudsonTraackr

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
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