Senior Manager, Social Media and Influencer Marketing

Own the paid and organic influencer marketing strategy for a global lifestyle brand, guiding concept-to-execution campaigns across discovery, contracting, and performance analysis. Lead the influencer marketing calendar, manage briefing and reporting, and coordinate product gifting, shipping, and tracking. Collaborate cross-functionally with communications and marketing teams to set KPIs, benchmark creators, and deliver FTC/legal-compliant content while balancing brand elevation with data-driven insights.