Global Head of Paid Media

Aon
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceSkills: ["Strategic leadership","Commercial and ROI focus","Collaboration and influence","Analytical thinking","Change agility"]

Define and own the global paid media strategy and operating model across the full marketing funnel, setting standards for planning, execution, governance, measurement, and optimization. Lead paid search, paid social, programmatic display, sponsored content, digital out-of-home, retargeting, and emerging channels to improve ROI. Build and develop the paid media team, partner with regional CMOs and digital leadership, strengthen measurement with analytics/marketing tech, and drive agency and vendor performance.

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FursaFursa
Aon
Aon
1 day ago

Global Head of Paid Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Define and own the global paid media strategy and operating model across the full marketing funnel, setting standards for planning, execution, governance, measurement, and optimization. Lead paid search, paid social, programmatic display, sponsored content, digital out-of-home, retargeting, and emerging channels to improve ROI. Build and develop the paid media team, partner with regional CMOs and digital leadership, strengthen measurement with analytics/marketing tech, and drive agency and vendor performance.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own the global paid media strategy and operating model for digital campaigns across the full funnel.
  • •Set consistent standards for paid media planning, execution, governance, measurement, and optimization across regions and solution lines.
  • •Drive stronger ROI through disciplined performance management, testing, audience strategy, and budget effectiveness.
  • •Lead and develop the paid media team, ensuring clear priorities, strong stakeholder engagement, and high-quality delivery.
  • •Partner with analytics and marketing technology teams to strengthen measurement and attribution; lead agency and vendor performance and test-and-learn innovation.

Key Requirements

  • •Demonstrated strategic leadership building and maturing global paid media capabilities aligned to business priorities.
  • •Strong commercial and ROI focus connecting media spend to audience quality, engagement, pipeline contribution, and commercial value.
  • •Experience collaborating across regions, solution lines, functions, and digital teams to influence senior stakeholders and drive alignment.
  • •Analytical capability using data, audience insight, and performance reporting to inform planning and optimization decisions.
  • •Ability to lead change across evolving media channels, technologies, operating models, and performance expectations while maintaining high execution standards.
Skills:Strategic leadershipCommercial and ROI focusCollaboration and influenceAnalytical thinkingChange agility
Tech Stack:AIAutomationMarketing automationAnalyticsMarketing technology

Company Brief

Aon
Global professional services firm providing risk, retirement, human resources, and insurance brokerage solutions to clients worldwide, including consulting, reinsurance, and data-driven risk management services.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1982
Glassdoor
Glassdoor: 3.9
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