Campaign Marketing Manager - Asia

Sony Interactive Entertainment
Seoul
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Communication","Presentation","Project management","Collaboration"]

Lead end-to-end integrated go-to-market campaign planning and execution for Korea as part of the Asia Territory Marketing team. Localize global and regional strategies to balance PlayStation brand consistency with Korea relevance, manage workflows from briefing through creative approvals and performance reporting, and coordinate closely with cross-functional partners across marketing, commercial, media, analytics, and communications.

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Sony Interactive Entertainment
Sony Interactive Entertainment
1 month ago

Campaign Marketing Manager - Asia

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead end-to-end integrated go-to-market campaign planning and execution for Korea as part of the Asia Territory Marketing team. Localize global and regional strategies to balance PlayStation brand consistency with Korea relevance, manage workflows from briefing through creative approvals and performance reporting, and coordinate closely with cross-functional partners across marketing, commercial, media, analytics, and communications.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end campaign planning and execution for Korea across software, hardware, peripherals, brand, and future business focus areas while contributing to selected Asia regional priorities.
  • •Act as Korea campaign lead within the Asia Marketing team, representing local needs and insights and partnering with Asia communications, media, and commercial teams.
  • •Adapt global and regional campaign strategies for Korea, ensuring brand consistency and local relevance with measurable business impact.
  • •Manage campaign workflows from planning and briefing through localization, creative development, approvals, execution tracking, and post-campaign reporting.
  • •Coordinate with global and local stakeholders and agencies, manage campaign budgets and timelines, and track performance to share insights and improve effectiveness.
Travel: Low travel

Key Requirements

  • •Strong experience in campaign marketing, brand marketing, product marketing, or integrated marketing, ideally in gaming, entertainment, consumer electronics, technology, media, or lifestyle.
  • •Strong understanding of the South Korea market, including consumer trends, cultural nuances, media environment, and commercial dynamics.
  • •Proven experience managing integrated go-to-market campaigns across multiple channels, stakeholders, and timelines.
  • •Ability to adapt global or regional campaigns for local markets while balancing brand consistency, business priorities, and local relevance.
  • •Fluency in Korean and strong business-level English.
Experience:GamingEntertainmentConsumer electronicsTechnologyMediaLifestyle
Skills:Stakeholder managementCommunicationPresentationProject managementCollaboration
Languages:KoreanEnglish

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn