EMEA Field Marketing Manager - Workvivo

Zoom Video Communications
Dublin
Workplace: HybridFull timeEUR 71,500 - 125,100 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Data-driven reporting","Strategic planning","Budget management","Stakeholder communication"]

Own EMEA field marketing strategy using a tiered ABM approach (1:1, 1:few, 1:many), building regional field calendars and driving pipeline efficiency across account tiers. Partner closely with Sales, SDR leadership, Demand Generation, and Revenue Operations to coordinate follow-up, manage attribution, and optimize route-to-market. Manage the regional field and events budget, represent performance in reporting, and support global flagship events within the ABX motion.

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FursaFursa
Zoom Video Communications
Zoom Video Communications
3 days ago

EMEA Field Marketing Manager - Workvivo

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Last checked: 18 hours agoStatus: Live

Job Summary

Own EMEA field marketing strategy using a tiered ABM approach (1:1, 1:few, 1:many), building regional field calendars and driving pipeline efficiency across account tiers. Partner closely with Sales, SDR leadership, Demand Generation, and Revenue Operations to coordinate follow-up, manage attribution, and optimize route-to-market. Manage the regional field and events budget, represent performance in reporting, and support global flagship events within the ABX motion.
Location: Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute the EMEA field marketing strategy using a tiered ABM approach across account tiers and segments.
  • •Build and manage the regional field calendar in collaboration with Sales and SDR leadership, aligned to account tier and deal stage.
  • •Own an EMEA pipeline target and generate/accelerate pipeline while maintaining consistent standards with other demand channels.
  • •Manage the regional field and events budget and ensure accountability for pipeline efficiency.
  • •Partner with Sales Development, Sales, and Revenue Operations to coordinate follow-up, manage attribution, and route leads effectively.
Travel: Low travel

Pay and Benefits

Salary: EUR 71,500 - 125,100 annually

Key Requirements

  • •5+ years in field marketing, ABM, or integrated marketing within a B2B SaaS or enterprise technology environment.
  • •Proven execution of tiered ABM motions (1:1 for top accounts, 1:few for clusters, and 1:many/ABX for scale).
  • •Experience optimizing pipeline efficiency beyond event volume, focusing on measurable, cost-effective outcomes.
  • •Ability to manage a regional field budget and accurately report pipeline contributions to senior leadership.
  • •Strong cross-functional collaboration with Sales, Sales Development, and Demand Generation teams.
Experience:5+ yearsField marketingABMIntegrated marketingB2B SaaSEnterprise technologyHR technologyEmployee experience
Skills:Cross-functional collaborationData-driven reportingStrategic planningBudget managementStakeholder communication

Company Brief

Zoom Video Communications
Provides video conferencing, chat, phone, webinar, and collaboration software for businesses, schools, and individuals. Its platform is widely used for remote meetings, virtual events, and hybrid work communication.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 2011
WebsiteLinkedIn