Marketing Strategy Manager - Mandarin speaker

Fever Up
London, Shanghai
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsSkills: ["Analytical mindset","Executive communication","Strategic planning","Cross-functional collaboration","Forecasting"]

Own end-to-end APAC marketing strategy, driving demand, visibility, and long-term growth across a high-impact portfolio of experiences. Build scalable campaigns for China-focused consumer growth, leading multi-channel efforts across platforms like WeChat, Douyin/Ocean Engine, Xiaohongshu, and Baidu with strong ROI. Manage KOL/KOC and MCN strategy, optimize paid performance, coordinate cross-functional execution, and take full budget/P&L ownership while leveraging advanced analytics and forecasting.

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FursaFursa
Fever Up
Fever Up
4 days ago

Marketing Strategy Manager - Mandarin speaker

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Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end APAC marketing strategy, driving demand, visibility, and long-term growth across a high-impact portfolio of experiences. Build scalable campaigns for China-focused consumer growth, leading multi-channel efforts across platforms like WeChat, Douyin/Ocean Engine, Xiaohongshu, and Baidu with strong ROI. Manage KOL/KOC and MCN strategy, optimize paid performance, coordinate cross-functional execution, and take full budget/P&L ownership while leveraging advanced analytics and forecasting.
Location: London, Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end APAC marketing strategy for experiences, driving demand, visibility, and long-term growth across the portfolio.
  • •Develop scalable marketing strategies for APAC, including strategic partner events and Fever Originals adapted for local consumers.
  • •Lead multi-channel digital campaigns across core paid and organic ecosystems (WeChat, Ocean Engine/Douyin/Toutiao, Xiaohongshu, Baidu) to ensure strong ROI.
  • •Design and manage KOL/KOC and MCN strategy, including identifying, negotiating with, and managing creator partnerships to drive cost-efficient acquisition.
  • •Take full ownership of marketing budgets and APAC P&L; forecast and refine marketing models using advanced data insights.

Pay and Benefits

Perks:Event DiscountLanguage Lessons

Key Requirements

  • •8+ years of digital and growth marketing experience with hands-on expertise in China’s digital ecosystem (e.g., Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu).
  • •In-depth knowledge of China platform journeys (WeChat Mini Programs/Official Accounts/WeChat Pay, Alipay) and how discovery-to-purchase differs from Western funnels.
  • •Experience running or commissioning KOL/KOC campaigns and negotiating/ managing MCN relationships, including understanding fee structures and tiering.
  • •Strong analytical mindset with command of performance metrics, forecasting, and P&L-driven decision-making.
  • •Native/bilingual English; professional working proficiency in Mandarin Chinese strongly preferred, with comfort coordinating with China-based agencies, KOLs/MCNs.
Experience:8+ yearsDigital marketingGrowth marketingEntertainmentExperiential marketingConsumer tech
Education:
Skills:Analytical mindsetExecutive communicationStrategic planningCross-functional collaborationForecasting
Languages:EnglishSpanishMandarin Chinese
Tech Stack:MetaTikTokGoogleWeChatWeChat Mini ProgramsWeChat Official AccountsWeChat PayAlipay Mini ProgramsAlipayDouyinToutiaoXiaohongshuTencent AdsBilibiliByteDance Ocean EngineBaiduKOLKOCMCNOcean Engine

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn