2 days ago

Product Marketing Manager - Branding Products and Solutions - LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own go-to-market strategy and product adoption for TikTok’s Branding advertising solutions across LATAM. Lead in-market activations and programs to accelerate adoption and revenue growth, grounded in market and vertical insights. Serve as the in-market product expert by partnering with Sales to capture client pain points and translate them into scalable recommendations. Drive sales enablement, turn data into actionable growth opportunities, and run pilots/tests to expand incremental revenue streams.

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own Branding go-to-market strategy and product adoption with a market-first lens across LATAM markets.
•Design and execute in-market activations/programs to accelerate product adoption and revenue growth.
•Partner with Sales to understand client pain points and vertical needs, then translate insights into scalable GTM recommendations.
•Collaborate cross-functionally to build vertical strategies, including narratives, solution packages, and product recommendations.
•Develop sales education to raise product knowledge baseline; turn data into actionable insights, and lead pilots/tests to expand adoption and inform product strategy.

Key Requirements

•Experience in product marketing within digital advertising or tech.
•Strong data acumen to translate data into insights and strategic decisions.
•Proven ability to simplify, focus, and prioritize GTM efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills to drive alignment across Sales, Product, Operations, and Strategy.
•Comfort navigating ambiguity and influencing Sales, cross-functional partners, HQ teams, and clients in fast-moving environments.

Experience:Digital advertisingTechAd techProduct marketingPerformance marketing

Skills:Self-motivationPrioritizationStorytellingCommunicationStakeholder managementInfluencingImpact mindsetComfort with ambiguity

Languages:EnglishSpanishPortuguese

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager - Branding Products and Solutions - LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own Branding go-to-market strategy and product adoption with a market-first lens across LATAM markets.
•Design and execute in-market activations/programs to accelerate product adoption and revenue growth.
•Partner with Sales to understand client pain points and vertical needs, then translate insights into scalable GTM recommendations.
•Collaborate cross-functionally to build vertical strategies, including narratives, solution packages, and product recommendations.
•Develop sales education to raise product knowledge baseline; turn data into actionable insights, and lead pilots/tests to expand adoption and inform product strategy.

Key Requirements

•Experience in product marketing within digital advertising or tech.
•Strong data acumen to translate data into insights and strategic decisions.
•Proven ability to simplify, focus, and prioritize GTM efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills to drive alignment across Sales, Product, Operations, and Strategy.
•Comfort navigating ambiguity and influencing Sales, cross-functional partners, HQ teams, and clients in fast-moving environments.

Experience:Digital advertisingTechAd techProduct marketingPerformance marketing

Skills:Self-motivationPrioritizationStorytellingCommunicationStakeholder managementInfluencingImpact mindsetComfort with ambiguity

Languages:EnglishSpanishPortuguese

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn