Product Marketing Manager - Branding Products and Solutions - LATAM

TikTok
São Paulo
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Self-motivation","Prioritization","Storytelling","Communication","Stakeholder management","Influencing","Impact mindset","Comfort with ambiguity"]

Own go-to-market strategy and product adoption for TikTok’s Branding advertising solutions across LATAM. Lead in-market activations and programs to accelerate adoption and revenue growth, grounded in market and vertical insights. Serve as the in-market product expert by partnering with Sales to capture client pain points and translate them into scalable recommendations. Drive sales enablement, turn data into actionable growth opportunities, and run pilots/tests to expand incremental revenue streams.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager - Branding Products and Solutions - LATAM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own go-to-market strategy and product adoption for TikTok’s Branding advertising solutions across LATAM. Lead in-market activations and programs to accelerate adoption and revenue growth, grounded in market and vertical insights. Serve as the in-market product expert by partnering with Sales to capture client pain points and translate them into scalable recommendations. Drive sales enablement, turn data into actionable growth opportunities, and run pilots/tests to expand incremental revenue streams.
Location: São Paulo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own Branding go-to-market strategy and product adoption with a market-first lens across LATAM markets.
  • •Design and execute in-market activations/programs to accelerate product adoption and revenue growth.
  • •Partner with Sales to understand client pain points and vertical needs, then translate insights into scalable GTM recommendations.
  • •Collaborate cross-functionally to build vertical strategies, including narratives, solution packages, and product recommendations.
  • •Develop sales education to raise product knowledge baseline; turn data into actionable insights, and lead pilots/tests to expand adoption and inform product strategy.

Key Requirements

  • •Experience in product marketing within digital advertising or tech.
  • •Strong data acumen to translate data into insights and strategic decisions.
  • •Proven ability to simplify, focus, and prioritize GTM efforts for maximum business impact.
  • •Excellent storytelling, presentation, and stakeholder management skills to drive alignment across Sales, Product, Operations, and Strategy.
  • •Comfort navigating ambiguity and influencing Sales, cross-functional partners, HQ teams, and clients in fast-moving environments.
Experience:Digital advertisingTechAd techProduct marketingPerformance marketing
Skills:Self-motivationPrioritizationStorytellingCommunicationStakeholder managementInfluencingImpact mindsetComfort with ambiguity
Languages:EnglishSpanishPortuguese

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn