Senior Product Marketing Manager

Faire
New York, San Francisco
Workplace: HybridFull timeUSD 148,000 - 203,500 annuallyFunction: Marketing & GrowthSkills: ["Customer-centric thinking","Strategic thinking","Cross-functional collaboration","Experimentation","Data-driven decision-making"]

Own end-to-end GTM strategy for a meaningful product area, building positioning and messaging from customer insights and translating it into launch and adoption plans. Lead coherent narratives across multiple launches and execute across channels, coordinating enablement with Revenue, CX, Lifecycle, and other partners. Bring clarity to ambiguous problems, ground decisions in research and metrics, and use AI tools to sharpen and accelerate PMM craft.

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Faire
Faire
22 hours ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Own end-to-end GTM strategy for a meaningful product area, building positioning and messaging from customer insights and translating it into launch and adoption plans. Lead coherent narratives across multiple launches and execute across channels, coordinating enablement with Revenue, CX, Lifecycle, and other partners. Bring clarity to ambiguous problems, ground decisions in research and metrics, and use AI tools to sharpen and accelerate PMM craft.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop deep customer understanding for your product area and translate insights into clear positioning and messaging.
  • •Build and own end-to-end GTM strategy from positioning through launch and adoption.
  • •Execute fast with directional decisions and adjust after launch based on results.
  • •Coordinate cross-functional enablement with Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
  • •Drive coherent narratives across multiple launches by surfacing a consistent story rather than disconnected product stories.

Pay and Benefits

Salary: USD 148,000 - 203,500 annually
Equity and Bonus:Equity

Key Requirements

  • •6+ years of product marketing experience with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
  • •Track record of building positioning from scratch and reworking existing positioning, then driving consistency across multiple channels.
  • •Comfort creating structure when the path isn't obvious and taking ownership in ambiguous situations.
  • •Experience building thematic campaigns across product areas, not just siloed launches.
  • •Ability to use data to size opportunities, measure impact, and direct strategy, plus experience conducting or directing customer research for positioning.
Skills:Customer-centric thinkingStrategic thinkingCross-functional collaborationExperimentationData-driven decision-making
Languages:English
Tech Stack:AI tools

Company Brief

Faire
Operates a wholesale marketplace connecting independent retailers with emerging and established brands, providing ordering, logistics, and payment solutions to help small businesses discover and stock unique products.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn