Marketing Strategy & Operations, Lead, Global Marketing Analytics

Salesforce
Chicago
Workplace: HybridFull timeUSD 117,400 - 177,600 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Communication","Data storytelling","Time management","Prioritization","Cross-functional collaboration","Coaching/mentoring"]

Lead large-scale, cross-functional marketing analytics initiatives that translate marketing strategy into scalable, source-of-truth reporting for Salesforce’s Global Marketing Analytics team. Apply expertise in the sales/marketing funnel and campaign hierarchies to improve data quality, efficiency, and dashboarding, partnering with product and engineering. Define campaign requirements from complex insights, integrate AI/agent tools into workflows, and coach junior analysts while helping shape the analytics roadmap.

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FursaFursa
Salesforce
Salesforce
3 days ago

Marketing Strategy & Operations, Lead, Global Marketing Analytics

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Job Summary

Lead large-scale, cross-functional marketing analytics initiatives that translate marketing strategy into scalable, source-of-truth reporting for Salesforce’s Global Marketing Analytics team. Apply expertise in the sales/marketing funnel and campaign hierarchies to improve data quality, efficiency, and dashboarding, partnering with product and engineering. Define campaign requirements from complex insights, integrate AI/agent tools into workflows, and coach junior analysts while helping shape the analytics roadmap.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing to the analytics roadmap.
  • •Apply marketing analytics expertise to identify opportunities using data-driven insights.
  • •Improve data quality, efficiency, and scalability by partnering with product and engineering.
  • •Synthesize complex analytical findings into clear campaign requirements for VP+ stakeholders.
  • •Integrate AI and agent tools into standard workflows and coach junior team members on analytical tools and best practices.

Pay and Benefits

Salary: USD 117,400 - 177,600 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid Parental401kLife InsuranceDisability Insurance

Key Requirements

  • •5-7 years of experience in an analytical role.
  • •Technical writing in PRD format, including if-this-then-that logic and edge cases.
  • •Highly proficient in Excel/Google Sheets and proficient in Tableau Desktop (or similar) for parsing large datasets.
  • •Strong data exploration and analysis skills to derive actionable insights and guide decision-making.
  • •Familiar with marketing practices, KPIs, and marketing analytics, with excellent written and oral communication skills.
Experience:5-7 yearsB2BEnterprise marketingMarketing analytics
Skills:CommunicationData storytellingTime managementPrioritizationCross-functional collaborationCoaching/mentoring
Tech Stack:ExcelGoogle SheetsTableau DesktopTableauGoogle SlidesPowerPointPRDAIAgent tools

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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