Senior Performance Creative

Canva
Sydney
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["Analytical","Communication","Craft judgment","Storytelling","Ability to work at speed"]

Create high-performing paid social creative for Canva’s Growth Creative team by turning campaign briefs, audience insights, and performance data into compelling concepts across Meta, TikTok, YouTube, and other channels. Write hooks, scripts, static copy, and video content; plan and direct UGC-style shoots; edit and iterate short-form video at scale; and use metrics like hook rate, hold rate, CTR, and conversion to drive rapid experimentation.

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Canva
Canva
1 day ago

Senior Performance Creative

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Last checked: 14 hours agoStatus: Live

Job Summary

Create high-performing paid social creative for Canva’s Growth Creative team by turning campaign briefs, audience insights, and performance data into compelling concepts across Meta, TikTok, YouTube, and other channels. Write hooks, scripts, static copy, and video content; plan and direct UGC-style shoots; edit and iterate short-form video at scale; and use metrics like hook rate, hold rate, CTR, and conversion to drive rapid experimentation.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Turn campaign briefs, audience insights, and performance data into distinctive paid social creative concepts across major platforms.
  • •Write high-performing hooks, scripts, static copy, carousels, and longer-form video content to drive action.
  • •Plan and run self-directed shoots for UGC-style, creator-led, and direct-to-camera content, including sourcing and directing talent.
  • •Edit and iterate high volumes of short-form video quickly, optimizing pacing, structure, captions, sound, and storytelling.
  • •Review creative performance metrics (hook rate, hold rate, CTR, conversion) and translate insights into hypotheses, then remix and test new variations.

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityParental LeaveWellness Stipend

Key Requirements

  • •5+ years of experience across performance creative, copywriting, video production, or content creation with a focus on paid social.
  • •A portfolio of YouTube, Meta, or TikTok ads showing strong performance results.
  • •Experience creating and remixing UGC-style content into ads designed to convert.
  • •Analytical mindset: comfort with dashboards and connecting creative decisions to performance outcomes.
  • •Strong communication skills to present creative rationale clearly to stakeholders.
Experience:Paid socialPerformance creativeVideo productionContent creationUGC
Skills:AnalyticalCommunicationCraft judgmentStorytellingAbility to work at speed
Languages:English
Tech Stack:MetaTikTokYouTube

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
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