Adoption Analytics & Insights Manager

Appnovation
United States
Workplace: OnsiteContractFunction: Data Analytics & Business IntelligenceExperience: 5-8 yearsEducation: bachelorsSkills: ["Data storytelling","Communication","Ownership","Collaboration","Adaptability"]

Own engagement and adoption measurement for colleague-facing platforms, tracking core usage and sentiment metrics and running drop-off analysis across the adoption lifecycle. Diagnose why adoption stalls and route root-cause findings into actionable recommendations with a hypothesis-test-and-scale approach. Build dashboards and KPI targets, measure value outcomes beyond usage, and partner cross-functionally to unify community, learning, and communication performance data for ROI reporting to executive stakeholders.

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FursaFursa
Appnovation
Appnovation
1 month ago

Adoption Analytics & Insights Manager

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Last checked: 11 hours agoStatus: Live

Job Summary

Own engagement and adoption measurement for colleague-facing platforms, tracking core usage and sentiment metrics and running drop-off analysis across the adoption lifecycle. Diagnose why adoption stalls and route root-cause findings into actionable recommendations with a hypothesis-test-and-scale approach. Build dashboards and KPI targets, measure value outcomes beyond usage, and partner cross-functionally to unify community, learning, and communication performance data for ROI reporting to executive stakeholders.
Location: United States
Workplace: Onsite
Employment Type: Contract
Job Function: Data Analytics & Business Intelligence

Key Responsibilities

  • •Establish and own engagement baselines and core success metrics (30-day active usage and disappointment test score), setting quarterly targets and aligning secondary metrics.
  • •Define and track adoption telemetry and drop-off behavioral metrics, including tool depth, feature breadth, and long-term retention.
  • •Diagnose root causes of adoption stalls (workflow fit, comprehension gaps, motivation/awareness gaps, structural barriers) and trigger root-cause reviews with recommendations.
  • •Partner to track readiness signals over vanity metrics and measure long-term behavioral changes, coordinating with learning and advocacy leads.
  • •Synthesize cross-functional data and deliver ROI/value realization reporting by building dashboards, measuring value outcomes, and enabling targeted re-engagement insights.

Key Requirements

  • •Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field.
  • •5–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
  • •Strong proficiency in data visualization tools such as Tableau and PowerBI, plus product analytics platforms.
  • •Ability to design and measure user activation funnels and adoption metrics, including PLG metrics (activation, retention cohorts, testing).
  • •Proven track record setting KPI targets, building dashboards, and running hypothesis-test-and-scale measurement.
Experience:5-8 years
Education:Bachelor's in Data Science, Analytics, Business, Marketing, or a related field
Skills:Data storytellingCommunicationOwnershipCollaborationAdaptability
Languages:English
Tech Stack:TableauPowerBIProduct analytics platformsTelemetryAPI integrationsOrganizational network analysis (ONA)

Company Brief

Appnovation
Provides digital transformation, design, and engineering services, helping enterprises build customer experiences, digital platforms, and integrations using open-source and cloud technologies across industries.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Vancouver, Canada
Founded: 2007
WebsiteLinkedIn