Social Media Specialist

Huda Beauty
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Organizational skills","Planning","Collaboration","Data-driven decision making","Creative influence"]

Plan, coordinate, and optimize social content across platforms to support brand priorities, product launches, and cultural moments. Own weekly and monthly social content calendars, collaborate with Creative, Production, and PR, and partner with Analytics to review performance and uncover insights. Drive video-first optimization for titles, thumbnails, tags, descriptions, and hooks, and run A/B testing to continuously refine formats and publishing strategies.

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Huda Beauty
Huda Beauty
1 month ago

Social Media Specialist

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Last checked: 6 hours agoStatus: Live

Job Summary

Plan, coordinate, and optimize social content across platforms to support brand priorities, product launches, and cultural moments. Own weekly and monthly social content calendars, collaborate with Creative, Production, and PR, and partner with Analytics to review performance and uncover insights. Drive video-first optimization for titles, thumbnails, tags, descriptions, and hooks, and run A/B testing to continuously refine formats and publishing strategies.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Build and maintain weekly and monthly social content calendars aligned with product launches, campaigns, and key cultural moments.
  • •Collaborate with Creative teams to generate ideas and ensure content is engaging and optimized for social.
  • •Partner with Analytics to review performance, identify trends and learnings, and improve results through continuous testing.
  • •Lead optimization of video formats including titles, thumbnails, tags, descriptions, lengths, and hooks for platform algorithms.
  • •Coordinate with Marketing and PR to ensure social content plans support wider campaigns and drive experimentation through A/B testing.

Pay and Benefits

Perks:Health InsuranceDentalVisionEmployee DiscountsProduct Gifting

Key Requirements

  • •5+ years of experience in content planning, channel management, or digital media, ideally focused on video.
  • •Strong understanding of YouTube and Snapchat ecosystems, including algorithms, best practices, and analytics.
  • •Experience using video optimization techniques such as metadata, thumbnails, and content formatting.
  • •Comfortable working with data and analytics to extract insights and influence content planning.
  • •Excellent organizational and planning skills, with a collaborative mindset to influence creative and marketing teams.
Experience:5+ yearsDigital mediaVideo-first content
Skills:Organizational skillsPlanningCollaborationData-driven decision makingCreative influence
Tech Stack:YouTubeSnapchatA/B testingVideo optimizationAnalytics

Company Brief

Huda Beauty
Global cosmetics brand founded by Huda Kattan in 2013, known for makeup products (lashes, foundations, palettes, lip products) and a strong social-media-driven community and retail presence worldwide.
Industry: Beauty & Personal Care
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 2013
Glassdoor
Glassdoor: 3.5
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