Senior DR Creative Strategist

Happy Mammoth
Tallinn
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Collaboration","Communication","Data-driven decision-making","Creative strategy","Experimentation"]

Own the ongoing pipeline of direct-response creative concepts for an eCommerce health/nutrition brand. Develop performance-led creative briefs, partner with designers, video editors, and UGC creators to produce assets, and track results (e.g., win rate and baseline hits) to refine future angles. Structure creative experiments with clear hypotheses and adapt messaging across AU, US, and EU while staying ahead of platform and competitor trends.

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Happy Mammoth
Happy Mammoth
23 hours ago

Senior DR Creative Strategist

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Last checked: 7 hours agoStatus: Live

Job Summary

Own the ongoing pipeline of direct-response creative concepts for an eCommerce health/nutrition brand. Develop performance-led creative briefs, partner with designers, video editors, and UGC creators to produce assets, and track results (e.g., win rate and baseline hits) to refine future angles. Structure creative experiments with clear hypotheses and adapt messaging across AU, US, and EU while staying ahead of platform and competitor trends.
Location: Tallinn
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop and pitch new direct response creative concepts on an ongoing cadence to maintain a steady pipeline of angles and hooks.
  • •Write strategic creative briefs that convert performance insights into actionable creative direction.
  • •Partner with designers, editors, and UGC talent to execute concepts from brief to finished assets.
  • •Track and report concept performance (e.g., win rate, concepts hitting baseline) and use results to refine future briefs.
  • •Structure and run creative tests with clear hypotheses, document outcomes, and adapt approaches for AU, U.S., and EU markets.

Pay and Benefits

Perks:Remote WorkPaid LeaveLearning Budget

Key Requirements

  • •Proven experience developing direct response creative concepts for eCommerce brands, ideally B2C and in health or supplements.
  • •Track record of generating consistently winning new concepts at scale, not one-off successes.
  • •Strong direct-response copywriting skills, including hooks, angles, and pain-point-led narratives.
  • •Ability to brief and direct designers, video editors, and UGC creators to execute concepts to finished assets.
  • •Comfort working from performance data to make creative decisions and familiarity with testing via hypotheses and iterative creative tests.
Experience:E-commerceB2C
Skills:CollaborationCommunicationData-driven decision-makingCreative strategyExperimentation
Languages:English
Tech Stack:MetaTikTokYouTubeMotionForeplayUGC

Company Brief

Happy Mammoth
E-commerce company that formulates and sells natural, science-backed supplements and wellness products primarily for women, focusing on hormone balance, digestion, and overall wellbeing via direct-to-consumer channels.
Industry: Direct to Consumer Brands
Company Size: Medium (51 to 250 employees)
Funding: Bootstrapped
Headquarters: Miami, United States
Founded: 2017
Glassdoor
Glassdoor: 4.6
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