Marketing Manager - Contingent/Freelance 12 month contract

Informa
Riyadh
Workplace: RemoteContractFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical mindset","Copywriting","Stakeholder relationship building","Communication","Deadline-driven"]

Own the marketing strategy and deliver inbound and outbound campaigns to hit KPIs for traffic, leads, and conversions. Lead ongoing optimization through testing and reporting, using tools like Adobe Analytics and Google Analytics, and manage paid campaigns with agencies. Set and benchmark KPI targets, develop organic growth and SEO/SEM plans, collaborate on content, and guide/line-manage digital marketers while reporting insights to senior leadership.

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Informa
Informa
2 days ago

Marketing Manager - Contingent/Freelance 12 month contract

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the marketing strategy and deliver inbound and outbound campaigns to hit KPIs for traffic, leads, and conversions. Lead ongoing optimization through testing and reporting, using tools like Adobe Analytics and Google Analytics, and manage paid campaigns with agencies. Set and benchmark KPI targets, develop organic growth and SEO/SEM plans, collaborate on content, and guide/line-manage digital marketers while reporting insights to senior leadership.
Location: Riyadh
Workplace: Remote
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and manage the marketing strategy and implementation/optimization for inbound and outbound campaigns.
  • •Drive KPIs for online traffic, leads, and conversions, providing regular performance updates.
  • •Understand visitor/exhibitor digital behavior and run continual testing and reporting to optimize channel and campaign plans.
  • •Benchmark and set KPI targets; work with agencies to develop paid campaign strategy and setup and measure results using dashboards and analytics reports.
  • •Line manage digital marketers, collaborate across marketing teams on campaign planning and content, and share insights with senior management to pursue opportunities.

Key Requirements

  • •Minimum 5 years’ experience as a Marketing Manager.
  • •Bachelor’s degree or equivalent.
  • •Thorough understanding and experience of digital marketing (PPC, SEO, online advertising) and direct marketing.
  • •Proven analytics and reporting skills to optimize campaign performance and communicate results.
  • •Excellent verbal and written communication skills in Arabic and English.
Experience:5+ yearsEvents marketingB2B eventsLive events
Education:Bachelor's
Skills:Analytical mindsetCopywritingStakeholder relationship buildingCommunicationDeadline-driven
Languages:EnglishArabic
Tech Stack:Adobe AnalyticsGoogle AnalyticsMS OfficePowerPointWordExcelEloquaAdobe Experience ManagerSprout SocialHootsuiteMarketing automationSEOPPCA/B testingLanding pagesCTA

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn