Customer Marketing

Sunrun
United States
Workplace: OnsiteFull timeUSD 74,773.2 - 99,697.6 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Interpersonal skills","Presentation skills","Cross-functional collaboration","Consensus building","Analytical thinking"]

Own customer lifecycle marketing to increase demand and lifetime customer value by partnering with Sales, Product, and Business Development. Lead multi-channel (email, SMS, push) campaign strategy and build automated workflows across the customer journey. Optimize experiences with journey mapping and A/B testing, track engagement and KPIs (NPS/CSAT, referrals, post-activation revenue), and develop segmentation and targeting models. Stay current on lifecycle marketing methods and new technologies.

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FursaFursa
Sunrun
Sunrun
3 days ago

Customer Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own customer lifecycle marketing to increase demand and lifetime customer value by partnering with Sales, Product, and Business Development. Lead multi-channel (email, SMS, push) campaign strategy and build automated workflows across the customer journey. Optimize experiences with journey mapping and A/B testing, track engagement and KPIs (NPS/CSAT, referrals, post-activation revenue), and develop segmentation and targeting models. Stay current on lifecycle marketing methods and new technologies.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive demand and increase lifetime customer value by working cross-functionally with Sales, Product, and Business Development.
  • •Lead multi-channel customer touchpoint strategy and implementation across email, SMS, and push notifications.
  • •Build automated customer workflows from initial lead through post-installation engagement.
  • •Maintain an A/B testing and optimization roadmap for digital touchpoints and report actionable results to executives.
  • •Lead engagement analytics and KPI management, including app usage, email engagement, web activity, NPS/CSAT improvement, referral volume, and post-activation revenue.

Pay and Benefits

Salary: USD 74,773.2 - 99,697.6 annually

Key Requirements

  • •4+ years of experience in CRM, database marketing, or loyalty marketing.
  • •Bachelor’s degree in Marketing, Communications, or a related field (preferred).
  • •Deep knowledge of CRM databases and marketing automation systems (e.g., Salesforce, Marketo).
  • •Strong ability to extract insights from customer data to make business recommendations.
  • •Excellent interpersonal and presentation skills, with the ability to build consensus across cross-functional partners.
Experience:4+ yearsCRMDatabase marketingLoyalty marketing
Education:Bachelor's in Marketing, Communications, or a related field
Skills:Interpersonal skillsPresentation skillsCross-functional collaborationConsensus buildingAnalytical thinking
Tech Stack:SalesforceMarketoCRM databasesMarketing automationEmailSMSPush notificationsA/B testingSegmentation modelingNPSCSAT

Company Brief

Sunrun
Provides residential solar, battery storage, and energy services that help homeowners generate and manage clean electricity. Sunrun designs, installs, finances, and maintains home solar systems and related products across the United States.
Industry: Solar Energy
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2007
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor