Product Marketing Lead, NYC

Rho
New York
Workplace: OnsiteFull timeUSD 165,000 - 320,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Excellent writing","Customer-focused decision making","Systems thinking","Leadership","Narrative development"]

Own product marketing at Rho as it expands into new product categories and the broader SMB market. You’ll set positioning and launch narratives, build go-to-market playbooks, and translate customer evidence into personas and messaging that sales, growth, creative, and product can act on. You’ll also lead launch communications and adoption programs, partner on sales enablement, and manage and develop the product marketing function.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Rho
Rho
2 days ago

Product Marketing Lead, NYC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own product marketing at Rho as it expands into new product categories and the broader SMB market. You’ll set positioning and launch narratives, build go-to-market playbooks, and translate customer evidence into personas and messaging that sales, growth, creative, and product can act on. You’ll also lead launch communications and adoption programs, partner on sales enablement, and manage and develop the product marketing function.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own positioning, narrative, pricing story, competitive strategy, and launch execution for new product category entries
  • •Own Rho Labs messaging for agentic and AI-native products, turning complex technical work into clear public narrative
  • •Own the launch calendar end to end, including sequencing, readiness, go/no-go, and release comms and adoption programs
  • •Partner with Sales and Sales Enablement to create field-ready stories, competitive positioning, and objection-handling narratives
  • •Lead SMB go-to-market by translating segment research into ICPs, messaging, campaigns, and a feedback loop that sharpens positioning

Pay and Benefits

Salary: USD 165,000 - 320,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid Leave

Key Requirements

  • •7+ years in product marketing, including end-to-end ownership of at least one new category or product line entry
  • •Credible AI product marketing experience with the ability to explain agentic products without hype
  • •Evidence-driven mindset: build ICPs and segmentation from primary research and behavioral data, and run customer calls yourself
  • •Strong writing and narrative craft with a fast, clean output in the customer’s language
  • •Experience managing at least one person
Experience:7+ yearsFintechAI
Skills:Excellent writingCustomer-focused decision makingSystems thinkingLeadershipNarrative development

Company Brief

Rho
Provides an integrated corporate banking platform offering business accounts, corporate cards, bill pay, and treasury management to help companies manage cash, spend, and payments with modern banking and spend controls.
Industry: Corporate Banking
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: New York, United States
Founded: 2019
WebsiteLinkedIn