Senior Analyst, Marketing Effectiveness

Sephora
United States
Workplace: RemoteFull timeUSD 107,840 - 134,840 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Communication","Storytelling","Collaboration","Problem-solving"]

Lead data-driven marketing effectiveness initiatives by developing Marketing Mix models, analyzing channels, and delivering actionable insights that optimize Sephora’s marketing investments. Collaborate on data pipelines, forecasting, and time-series analyses while translating complex analytics into clear business recommendations for leadership, across a remote CA-based team.

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Sephora
Sephora
4 months ago

Senior Analyst, Marketing Effectiveness

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Closed

Job Summary

Lead data-driven marketing effectiveness initiatives by developing Marketing Mix models, analyzing channels, and delivering actionable insights that optimize Sephora’s marketing investments. Collaborate on data pipelines, forecasting, and time-series analyses while translating complex analytics into clear business recommendations for leadership, across a remote CA-based team.
Location: United States
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Evaluate Marketing Effectiveness: Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, delivering insights that optimize our marketing investments and drive business growth.
  • •Drive Day-to-Day Marketing Analytics: Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics operations, interpretation of findings, insight delivery, and stakeholder alignment.
  • •Design and Enable Marketing Data Pipelines: Partner with stakeholders, agency, and data engineering to define requirements for scalable data pipelines that support Marketing Mix Models; monitor data quality and work with engineers to resolve issues.
  • •Design Data-Driven Solutions: Work with stakeholders to determine business needs and objectives, then design forecasting, experimentation, and other advanced analytics to address those objectives.
  • •Support Executive Engagement: Support the Senior Director on executive engagement materials and translate complex analytical findings into clear, actionable recommendations.

Pay and Benefits

Salary: USD 107,840 - 134,840 annually
Perks:Health Insurance401kDiscountPaid Leave

Key Requirements

  • •Proven Analytics Experience with 3-5 years of analytics experience and a strong foundation in data analysis, interpretation, and insight delivery that drives business decisions.
  • •Marketing Mix Modeling Expertise: Experience running Marketing Mix Models or other regression and time series models, with ability to develop, analyze, and derive actionable insights.
  • •Paid Media Knowledge: Paid Media marketing or analytics experience, programmatic and/or Paid Social preferred, with knowledge of Paid Search, Affiliate, or Video a plus.
  • •Technical Proficiency: Experience with SQL and R and/or Python, with ability to leverage technical tools to extract, manipulate, and analyze large datasets.
  • •Exceptional Communication Skills: Ability to articulate findings in a simple way and translate campaign performance into actionable insights.
Experience:3-5 yearsMarketing analyticsMarketing
Skills:CommunicationStorytellingCollaborationProblem-solving
Tech Stack:SQLRPython

Company Brief

Sephora
Global retailer of cosmetics, skincare, fragrance and beauty accessories operating physical stores and e-commerce. Sephora offers multi-brand product assortments, in-store services, and digital experiences and is a subsidiary of LVMH.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 1969
WebsiteLinkedIn