Senior Manager, Creative Strategy

Rocket Money
Detroit, New York, San Francisco, Washington
Workplace: RemoteFull timeUSD 150,000 - 175,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 4-6 yearsSkills: ["Project management","Cross-functional collaboration","Analytical thinking","Data-driven decision-making","Communication"]

Lead Rocket Money’s creative experimentation roadmap to drive performance across digital acquisition channels. Own creative testing execution and analysis for paid campaigns, collaborating with creative partners to design and optimize experiments. Translate results into actionable creative direction, and become the go-to expert in creative experimentation for app and web user acquisition. Research algorithmic and creative trends, partner with channel representatives, and continuously share data-driven insights to fuel growth.

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Rocket Money
Rocket Money
2 months ago

Senior Manager, Creative Strategy

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead Rocket Money’s creative experimentation roadmap to drive performance across digital acquisition channels. Own creative testing execution and analysis for paid campaigns, collaborating with creative partners to design and optimize experiments. Translate results into actionable creative direction, and become the go-to expert in creative experimentation for app and web user acquisition. Research algorithmic and creative trends, partner with channel representatives, and continuously share data-driven insights to fuel growth.
Location: Detroit, New York, San Francisco, Washington
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead the development and execution of Rocket Money’s creative testing roadmap, improving scale and efficiency across digital and offline channels.
  • •Collaborate with the creative team to design, implement, and optimize creative experiments; recommend approaches and translate results into creative direction.
  • •Conduct in-depth creative performance analysis and convert data into actionable recommendations for future campaigns.
  • •Own expertise in creative experimentation across app and web user acquisition, leveraging data sources to refine test outcomes.
  • •Research industry and algorithmic trends and partner with channel representatives to identify creative testing opportunities that drive scale and growth.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
  • •Excellent project management skills balancing multiple creative projects and experiments.
  • •Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally across creative, media buying, and data teams.
  • •Analytical approach focused on growth KPIs such as ROAS, CAC, and LTV:CAC, translating data into actionable creative strategies.
  • •Expertise in mobile app user acquisition; web acquisition experience is a plus, with familiarity with creative testing platforms and optimization across paid social channels.
Experience:4-6 yearsUser acquisitionData-driven marketingHigh-growth startupsMedia agencyMobile app acquisitionPaid social
Skills:Project managementCross-functional collaborationAnalytical thinkingData-driven decision-makingCommunication
Tech Stack:Paid socialMetaTikTokYouTubeROASCACLTV:CAC

Company Brief

Rocket Money
Provides a personal finance app that helps users track spending, manage subscriptions, automate savings, and lower bills through budgeting tools and financial insights to simplify everyday money management.
Industry: Neobanking
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Los Angeles, United States
Founded: 2015
WebsiteLinkedIn