Rocket Money

2 weeks ago

Senior Manager, Creative Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead Rocket Money’s creative experimentation roadmap to drive performance across digital acquisition channels. Own creative testing execution and analysis for paid campaigns, collaborating with creative partners to design and optimize experiments. Translate results into actionable creative direction, and become the go-to expert in creative experimentation for app and web user acquisition. Research algorithmic and creative trends, partner with channel representatives, and continuously share data-driven insights to fuel growth.

Location: Detroit, New York, San Francisco, Washington

Workplace: Remote

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Lead the development and execution of Rocket Money’s creative testing roadmap, improving scale and efficiency across digital and offline channels.
•Collaborate with the creative team to design, implement, and optimize creative experiments; recommend approaches and translate results into creative direction.
•Conduct in-depth creative performance analysis and convert data into actionable recommendations for future campaigns.
•Own expertise in creative experimentation across app and web user acquisition, leveraging data sources to refine test outcomes.
•Research industry and algorithmic trends and partner with channel representatives to identify creative testing opportunities that drive scale and growth.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
•Excellent project management skills balancing multiple creative projects and experiments.
•Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally across creative, media buying, and data teams.
•Analytical approach focused on growth KPIs such as ROAS, CAC, and LTV:CAC, translating data into actionable creative strategies.
•Expertise in mobile app user acquisition; web acquisition experience is a plus, with familiarity with creative testing platforms and optimization across paid social channels.

Experience:4-6 yearsUser acquisitionData-driven marketingHigh-growth startupsMedia agencyMobile app acquisitionPaid social

Skills:Project managementCross-functional collaborationAnalytical thinkingData-driven decision-makingCommunication

Tech Stack:Paid socialMetaTikTokYouTubeROASCACLTV:CAC

Company Brief

Rocket Money

Provides a personal finance app that helps users track spending, manage subscriptions, automate savings, and lower bills through budgeting tools and financial insights to simplify everyday money management.

Industry: Neobanking

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Los Angeles, United States

Founded: 2015

Website LinkedIn

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Rocket Money

2 weeks ago

Senior Manager, Creative Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Detroit, New York, San Francisco, Washington

Workplace: Remote

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Lead the development and execution of Rocket Money’s creative testing roadmap, improving scale and efficiency across digital and offline channels.
•Collaborate with the creative team to design, implement, and optimize creative experiments; recommend approaches and translate results into creative direction.
•Conduct in-depth creative performance analysis and convert data into actionable recommendations for future campaigns.
•Own expertise in creative experimentation across app and web user acquisition, leveraging data sources to refine test outcomes.
•Research industry and algorithmic trends and partner with channel representatives to identify creative testing opportunities that drive scale and growth.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
•Excellent project management skills balancing multiple creative projects and experiments.
•Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally across creative, media buying, and data teams.
•Analytical approach focused on growth KPIs such as ROAS, CAC, and LTV:CAC, translating data into actionable creative strategies.
•Expertise in mobile app user acquisition; web acquisition experience is a plus, with familiarity with creative testing platforms and optimization across paid social channels.

Experience:4-6 yearsUser acquisitionData-driven marketingHigh-growth startupsMedia agencyMobile app acquisitionPaid social

Skills:Project managementCross-functional collaborationAnalytical thinkingData-driven decision-makingCommunication

Tech Stack:Paid socialMetaTikTokYouTubeROASCACLTV:CAC

Company Brief

Rocket Money

Industry: Neobanking

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Los Angeles, United States

Founded: 2015

Website LinkedIn