Account Based Marketing (ABM) Manager

Sonar Source
Austin
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical skills","Relationship building","Communication","Interpersonal skills","Cross-functional collaboration"]

Own Sonar’s ABM strategy and execution, defining target account tiers with Sales and translating them into personalized, multi-channel account plays. Plan and optimize campaigns using paid, email, web personalization, direct mail, and ABM platforms like 6sense and Demandbase. Align marketing and sales on account plans and messaging, drive qualified pipeline and expansion, and measure ROI and engagement to continuously refine targeting and spend.

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FursaFursa
Sonar Source
Sonar Source
1 week ago

Account Based Marketing (ABM) Manager

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Job Summary

Own Sonar’s ABM strategy and execution, defining target account tiers with Sales and translating them into personalized, multi-channel account plays. Plan and optimize campaigns using paid, email, web personalization, direct mail, and ABM platforms like 6sense and Demandbase. Align marketing and sales on account plans and messaging, drive qualified pipeline and expansion, and measure ROI and engagement to continuously refine targeting and spend.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own ABM strategy and account selection, defining one-to-one, one-to-few, and one-to-many tiers in partnership with Sales.
  • •Build and execute multi-channel account plays, including paid media, email, web personalization, direct mail, and ABM platform activations.
  • •Align marketing and sales by co-developing account plans with AEs and SDRs, coordinating messaging, assets, and outbound/marketing touches.
  • •Define and optimize ICP using performance data, intent signals, and win/loss insights to sharpen targeting and account selection.
  • •Measure and report ABM impact (engagement, pipeline contribution, velocity, ROI) and use analytics to refine targeting and spend.

Key Requirements

  • •Have 5+ years of B2B marketing experience focused on account-based marketing, demand generation, or integrated campaigns, preferably in enterprise SaaS or technology.
  • •Proven track record planning and executing one-to-one, one-to-few, and one-to-many ABM programs that drive measurable pipeline and expansion.
  • •Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, and RollWorks, including operationalizing account data and intent signals.
  • •Strong analytical skills to interpret data, optimize spend, track engagement and pipeline, and report on ROI across channels.
  • •Proficiency with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce).
Experience:5+ yearsB2B marketingEnterprise SaaSTechnology
Education:Bachelor's in Marketing, Business
Skills:Analytical skillsRelationship buildingCommunicationInterpersonal skillsCross-functional collaboration
Tech Stack:6senseDemandbaseRollWorksLinkedInSalesforceMarketing CloudEmailWeb personalizationProgrammatic display

Company Brief

Sonar Source
Builds static code analysis and continuous inspection tools (SonarQube, SonarCloud, SonarLint) that identify bugs, vulnerabilities, and code smells across multiple languages to help teams improve code quality and maintainability.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Geneva, Switzerland
Founded: 2008
WebsiteLinkedIn