U.S. Bancorp

1 day ago

Digital Engagement Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own the intake, planning, delivery, and optimization of digital marketing campaigns across the U.S. Bank public website, secure online banking portal, and mobile app. Partner with business line marketing teams to track KPIs, improve ROI, and adjust strategies as needed. Mobilize support from execution teams to ensure on-time launches, run channel-specific improvements, and maintain compliance with laws, regulations, and bank policies.

Location: Minneapolis, Atlanta, Chicago, Cincinnati, Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive intake, planning, delivery, and optimization of digital marketing campaigns across U.S. Bank digital channels.
•Define and communicate KPIs to business line marketing teams to ensure strategies yield positive ROI and adjust as needed.
•Coordinate complex support from production marketing execution teams and ensure on-time execution.
•Use channel-specific strategies and insights to continuously improve marketing programs and products with product, marketing, and execution teams.
•Ensure marketing programs comply with applicable laws, regulations, and bank policies.

Pay and Benefits

Salary: USD 105,400 - 124,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

•Bachelor's degree, or equivalent work experience.
•Six or more years of experience in marketing and marketing strategy, with proven ability to deliver results.
•Experience with the end-to-end digital marketing campaign process, including strategy, intake, content development, compliance reviews, testing, release, and results measurement.
•Strong project management skills, preferably in an agile environment.
•Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target.

Experience:6+ years

Education:Bachelor's

Skills:Stakeholder managementProject managementProblem-solvingCommunicationDecision-making

Tech Stack:Adobe Journey OptimizerOffer DecisioningAdobe TargetJiraAdobe WorkfrontConfluenceMuralOffice365

Company Brief

U.S. Bancorp

U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Minneapolis, United States

Founded: 1863

Glassdoor: 3.8

Website LinkedIn Glassdoor

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U.S. Bancorp

1 day ago

Digital Engagement Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Minneapolis, Atlanta, Chicago, Cincinnati, Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive intake, planning, delivery, and optimization of digital marketing campaigns across U.S. Bank digital channels.
•Define and communicate KPIs to business line marketing teams to ensure strategies yield positive ROI and adjust as needed.
•Coordinate complex support from production marketing execution teams and ensure on-time execution.
•Use channel-specific strategies and insights to continuously improve marketing programs and products with product, marketing, and execution teams.
•Ensure marketing programs comply with applicable laws, regulations, and bank policies.

Pay and Benefits

Salary: USD 105,400 - 124,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

•Bachelor's degree, or equivalent work experience.
•Six or more years of experience in marketing and marketing strategy, with proven ability to deliver results.
•Experience with the end-to-end digital marketing campaign process, including strategy, intake, content development, compliance reviews, testing, release, and results measurement.
•Strong project management skills, preferably in an agile environment.
•Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target.

Experience:6+ years

Education:Bachelor's

Skills:Stakeholder managementProject managementProblem-solvingCommunicationDecision-making

Tech Stack:Adobe Journey OptimizerOffer DecisioningAdobe TargetJiraAdobe WorkfrontConfluenceMuralOffice365

Company Brief

U.S. Bancorp

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Minneapolis, United States

Founded: 1863

Glassdoor: 3.8

Website LinkedIn Glassdoor