CaptivateIQ

4 years ago

Senior Customer Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Lead CaptivateIQ’s customer marketing initiatives, owning advocacy, community engagement, and voice-of-customer programs for enterprise customers. Build case studies and references, run a structured VoC pipeline, and drive install-base expansions through cross-functional partnerships with Customer Success, Sales, Product Marketing, and Demand Gen.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events.
•Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar.
•Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline.
•Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps.
•Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.

Pay and Benefits

Salary: USD 110,000 - 161,000 annually

Perks:Health Insurance401kRemote Work

Key Requirements

•7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software.
•Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.
•Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.
•Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders.
•Demonstrated independent judgment and proactive problem-solving.

Experience:7+ yearsB2B SaaSEnterprise softwareCustomer marketing

Skills:StorytellingCommunicationProblem-solvingProject managementCollaboration

Tech Stack:SlackG2

Company Brief

CaptivateIQ

Provides a cloud-based sales commission and incentive compensation platform that automates commission calculations, reporting, and plan management to help revenue teams run accurate, scalable incentive programs.

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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CaptivateIQ

4 years ago

Senior Customer Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events.
•Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar.
•Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline.
•Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps.
•Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.

Pay and Benefits

Salary: USD 110,000 - 161,000 annually

Perks:Health Insurance401kRemote Work

Key Requirements

•7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software.
•Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.
•Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.
•Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders.
•Demonstrated independent judgment and proactive problem-solving.

Experience:7+ yearsB2B SaaSEnterprise softwareCustomer marketing

Skills:StorytellingCommunicationProblem-solvingProject managementCollaboration

Tech Stack:SlackG2

Company Brief

CaptivateIQ

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn