Sports/Secondaries Product Marketing Principal

KKR
New York
Workplace: OnsiteFull timeUSD 190,000 - 240,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Strategic marketing","Relationship building","Writing","Project management","Analytics"]

Develop and execute go-to-market product marketing for private equity and primary market secondaries across client segments, partnering with Sales, Product, Investment, Communications, Compliance, and investment teams. Own product positioning and value messaging for KKR Solutions offerings, lead content and campaign strategy (including video and education programs), run stakeholder meetings and quarterly business reviews, and drive KPI tracking with analytics, competitor monitoring, and market trend insights.

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KKR
KKR
2 days ago

Sports/Secondaries Product Marketing Principal

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Last checked: 13 hours agoStatus: Live

Job Summary

Develop and execute go-to-market product marketing for private equity and primary market secondaries across client segments, partnering with Sales, Product, Investment, Communications, Compliance, and investment teams. Own product positioning and value messaging for KKR Solutions offerings, lead content and campaign strategy (including video and education programs), run stakeholder meetings and quarterly business reviews, and drive KPI tracking with analytics, competitor monitoring, and market trend insights.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Partner with Sales, Product, and Investment to develop and execute a strategic marketing plan, including content, events, and campaigns.
  • •Lead regular stakeholder meetings to provide updates, confirm priorities, and address obstacles for KKR Solutions marketing initiatives.
  • •Drive creative idea generation for differentiated programs and campaigns that raise awareness and increase adoption through education and end-investor engagement.
  • •Manage product-related content development and amplification, including maintaining a content calendar and overseeing multiple content formats (video, short-form, education).
  • •Serve as project manager for marketing priorities, and provide robust analytics by tracking engagement and campaign performance while monitoring competitor messaging and market trends.

Pay and Benefits

Salary: USD 190,000 - 240,000 annually

Key Requirements

  • •10+ years’ experience in asset management marketing at a global asset manager or alternative investment firm.
  • •Direct experience marketing private equity and secondaries strategies.
  • •Skilled in Microsoft Office suite; Seismic, Asana, Salesforce, and AI-related tools are a plus.
  • •Strong writing ability and experience creating video content.
  • •Bachelor’s degree required; CAIA, CFA, or MBA preferred.
Experience:10+ yearsAsset managementPrivate equitySecondariesAlternative investments
Education:Bachelor's
Skills:Strategic marketingRelationship buildingWritingProject managementAnalytics
Certifications:CAIACFA
Languages:English
Tech Stack:Microsoft OfficeSeismicAsanaSalesforceAI-related tools

Company Brief

KKR
Global investment firm providing alternative asset management and capital markets services across private equity, credit, real assets, and hedge funds, serving institutional and private clients worldwide.
Industry: Asset Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1976
WebsiteLinkedIn