Affiliate Lead - Consumer

Kraken
London, United Arab Emirates, Ireland, Switzerland, Portugal, Lithuania, Canada, Chile, Spain
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Commercial judgement","Hands-on execution","Negotiation","Data-driven decision-making","Strategic partnership management"]

Own and scale the global affiliate program and Consumer KOL/creator strategy, setting channel direction, partner priorities, and investment allocation based on funded customers, retention, LTV/CAC, ROI, and fully loaded payback. Build and negotiate affiliate and KOL partner relationships, manage hands-on execution across onboarding to first use and retention, and partner with Data to run cohort tests that isolate incremental growth while protecting the channel from fraud and brand abuse.

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FursaFursa
Kraken
Kraken
2 days ago

Affiliate Lead - Consumer

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and scale the global affiliate program and Consumer KOL/creator strategy, setting channel direction, partner priorities, and investment allocation based on funded customers, retention, LTV/CAC, ROI, and fully loaded payback. Build and negotiate affiliate and KOL partner relationships, manage hands-on execution across onboarding to first use and retention, and partner with Data to run cohort tests that isolate incremental growth while protecting the channel from fraud and brand abuse.
Location: London, United Arab Emirates, Ireland, Switzerland, Portugal, Lithuania, Canada, Chile, Spain
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Own and scale the global affiliate programme across Kraken and Krak, setting strategy, partner priorities, and investment allocation against funded customers, retained revenue, LTV, CAC, ROI, and fully loaded payback.
  • •Build direct relationships with affiliates, publishers, comparison sites, communities, creators, and KOLs, using networks and agencies selectively.
  • •Segment and manage the affiliate portfolio by audience, model, market, and customer quality; design and negotiate CPA, revenue share, hybrid, or quality-weighted terms aligned to sustainable value.
  • •Stay hands-on with strategic partners across evaluation, onboarding, offers, content/landing experience, verification, funding, first use, and retention; diagnose performance drivers.
  • •Build the Consumer KOL and creator strategy by recruiting, activating, and scaling KOLs/creators, setting objectives, briefs, commercial models, and measurement while protecting the channel from brand bidding, fraud, and abuse.

Key Requirements

  • •Track record owning and scaling an affiliate programme as a hands-on operator with clear examples of improving customer and revenue economics.
  • •Commercial judgement across CPA, revenue share, hybrid and incentive structures, including calculating fully loaded payback and explaining sustainable value.
  • •Experience sourcing, negotiating, and growing direct partner relationships, including high-value or sensitive accounts.
  • •Ability to interrogate partner, funnel, cohort, and retention data and work fluently with Data to test hypotheses and make investment decisions.
  • •Practical command of affiliate tracking, attribution, fraud and abuse controls, and brand and compliance standards.
Experience:CryptoFintechAffiliate marketingKOLCreator economyOpen finance
Skills:Commercial judgementHands-on executionNegotiationData-driven decision-makingStrategic partnership management
Tech Stack:AIAutomation

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor