Vice President, Digital Strategy and Merchandising (San Francisco or NYC)

RealReal
San Francisco, New York
Workplace: HybridFull timeUSD 245,000 - 280,000Function: Executive & General ManagementExperience: 15+ yearsEducation: bachelorsSkills: ["Leadership","Financial analysis","Strategic thinking","Data-driven decision making","Collaboration"]

Lead omni-channel growth by overseeing digital merchandising and strategy across all categories. Own the customer shopping experience through site content, merchandising tactics, personalization, and testing, while driving analytics and reporting for digital campaigns. Develop category strategies, promotions, and KPIs to balance demand and profitability, using data-driven decision making to improve conversion and engagement. Build, mentor, and manage a high-performing merchandising and digital team while partnering cross-functionally.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
RealReal
RealReal
5 months ago

Vice President, Digital Strategy and Merchandising (San Francisco or NYC)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Lead omni-channel growth by overseeing digital merchandising and strategy across all categories. Own the customer shopping experience through site content, merchandising tactics, personalization, and testing, while driving analytics and reporting for digital campaigns. Develop category strategies, promotions, and KPIs to balance demand and profitability, using data-driven decision making to improve conversion and engagement. Build, mentor, and manage a high-performing merchandising and digital team while partnering cross-functionally.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and manage the site experience, commercial plan, content, operations, and site merchandising with a focus on building a high-performance team.
  • •Define, refine, and optimize the digital shopping experience; drive analytics and reporting for digital campaigns.
  • •Develop and execute forward-thinking digital merchandising strategies using data insights to reach the right audience at the right time.
  • •Own omni-channel merchandising strategy and planning, including financial targets, category strategies, promotions, and KPI development.
  • •Build, lead, and mentor merchandising and digital professionals; deliver weekly/monthly/quarterly reporting and actionable insights.
Travel: High travel

Pay and Benefits

Salary: USD 245,000 - 280,000
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveEquityPaid HolidaysFlexible Time

Key Requirements

  • •Minimum of 15+ years defining and managing digital merchandising and merchandising for ecommerce and wholesale fashion or luxury brands.
  • •Extensive experience leading digital merchandising strategies including product assortment, pricing, promotions, and content optimization for eCommerce and omni-channel platforms.
  • •Proven experience owning and managing a P&L with a track record of driving profitability and growth through merchandising strategies.
  • •Demonstrated ability to lead, inspire, and develop teams with a culture of accountability and high performance.
  • •Must be based in either San Francisco, CA or New York City, NY, with ability to travel 30%.
Experience:15+ yearsEcommerceOmni-channelRetailLuxuryFashionWholesale
Education:Bachelor's
Skills:LeadershipFinancial analysisStrategic thinkingData-driven decision makingCollaboration
Tech Stack:SQLSheetsLookerGoogle AnalyticsAIMachine learning

Company Brief

RealReal
Operates an online luxury consignment marketplace for buying and selling authenticated pre-owned designer fashion, jewelry, watches, and home goods. It combines e-commerce with authentication, pricing, and logistics services for sellers and shoppers.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 3.3
WebsiteLinkedInGlassdoor