Demand Generation Lead

Origin HQ
United States, Canada
Workplace: RemoteFull timeUSD 115,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Strategic judgment","Analytical skills","Autonomy","Experimentation mindset","Collaboration"]

Own demand generation for an endpoint AI observability platform, turning awareness into qualified pipeline and sustainable growth. Drive multi-channel campaigns across paid search, LinkedIn, Reddit, and emerging channels—planning, launching, optimizing, and reporting on performance. Use AI to automate repetitive work and build scalable systems, and collaborate with Sales, Product, and Marketing to align with ICP, buyer journey, messaging, and go-to-market priorities.

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FursaFursa
Origin HQ
Origin HQ
1 week ago

Demand Generation Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own demand generation for an endpoint AI observability platform, turning awareness into qualified pipeline and sustainable growth. Drive multi-channel campaigns across paid search, LinkedIn, Reddit, and emerging channels—planning, launching, optimizing, and reporting on performance. Use AI to automate repetitive work and build scalable systems, and collaborate with Sales, Product, and Marketing to align with ICP, buyer journey, messaging, and go-to-market priorities.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute multi-channel demand generation strategies across paid search, LinkedIn, Reddit, and emerging channels to drive qualified pipeline and growth
  • •Own campaigns end-to-end from strategy and creative through launch, testing, optimization, and performance reporting
  • •Identify and test new opportunities across media, podcasts, content, partnerships, and emerging channels to uncover scalable growth
  • •Analyze campaign performance and customer insights to improve acquisition efficiency and inform future strategy
  • •Partner with Sales, Product, and Marketing to align demand programs with ICP, buyer journey, messaging, and go-to-market priorities, using AI to automate repeatable processes and build scalable systems

Pay and Benefits

Salary: USD 115,000 - 170,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveHome Office

Key Requirements

  • •3+ years of experience in demand generation, performance marketing, growth marketing, or a related discipline
  • •Hands-on paid acquisition experience, especially Google Ads and LinkedIn Ads, including optimization and measurement
  • •Ability to connect marketing activity to pipeline and business outcomes using strong strategic and analytical judgment
  • •Experience with marketing automation/CRM and marketing tech platforms such as HubSpot and Clay
  • •Demonstrated ability to use AI to improve the quality, speed, and scalability of marketing work
Experience:3+ yearsCybersecurityB2B SaaSMarketing automation
Skills:Strategic judgmentAnalytical skillsAutonomyExperimentation mindsetCollaboration
Tech Stack:Google AdsLinkedIn AdsReddit AdsHubSpotClayWebflowCROSEOGEO

Company Brief

Origin HQ
Builds a security control validation and continuous visibility platform that tests, monitors, and validates endpoint and security tool effectiveness to help organizations know with certainty whether their defenses will stop modern threats.
Industry: Cybersecurity
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: New York, United States
Founded: 2020
Glassdoor
Glassdoor: 5.0
WebsiteLinkedInGlassdoor