Marketing Technologist – IT, Grooming Digital Presence & DTC

Procter & Gamble
United States
Workplace: HybridFull timeUSD 110,000 - 165,300 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Stakeholder collaboration","Problem-solving","Data-driven decision-making","Prioritization"]

Own and improve MarTech capabilities supporting Grooming brand websites and DTC online stores, including launches, migrations, content delivery, and platform changes. Translate marketing and business needs into technology requirements, delivery plans, and roadmaps, using analytics to drive better SEO/GEO, structured data, conversion, consumer data activation, and operational health. Partner with internal teams and external agencies to ensure compliant, secure, reliable consumer-facing digital platforms.

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Procter & Gamble
Procter & Gamble
3 days ago

Marketing Technologist – IT, Grooming Digital Presence & DTC

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Last checked: 1 hour agoStatus: Live

Job Summary

Own and improve MarTech capabilities supporting Grooming brand websites and DTC online stores, including launches, migrations, content delivery, and platform changes. Translate marketing and business needs into technology requirements, delivery plans, and roadmaps, using analytics to drive better SEO/GEO, structured data, conversion, consumer data activation, and operational health. Partner with internal teams and external agencies to ensure compliant, secure, reliable consumer-facing digital platforms.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own and improve MarTech capabilities supporting Grooming websites and DTC online stores, including launches, migrations, content delivery, platform changes, and consumer experience improvements.
  • •Translate marketing and business needs into technology requirements, delivery plans, roadmap inputs, product backlogs, and measurable outcomes.
  • •Improve digital discoverability through SEO, Generative Engine Optimization, technical site quality, structured data, metadata, page experience, crawlability, and content performance.
  • •Use reporting and analytics to identify opportunities across websites, DTC, CRM, content, GEO/SEO, ratings and reviews, data flows, and operational health.
  • •Ensure operational health and compliant readiness for consumer-facing digital platforms, including privacy, security, access controls, audit readiness, documentation, SOPs, and support models.

Pay and Benefits

Salary: USD 110,000 - 165,300 annually

Key Requirements

  • •Bachelor’s degree in Information Technology, Marketing Technology, Business Technology, Digital Marketing, Computer Science, Engineering, Business, or related field.
  • •Experience working with consumer-facing digital platforms such as websites, eCommerce/DTC, CRM, content management, digital analytics, or related MarTech platforms.
  • •Experience translating business or marketing requirements into technology requirements, delivery plans, product backlogs, or implementation plans.
  • •Working knowledge of digital analytics, tagging, reporting, data flows, or dashboarding for consumer-facing digital platforms.
  • •Experience working with external delivery partners such as digital agencies, technology vendors, platform partners, or development teams.
Experience:Consumer packaged goodsECommerce/DTCCRMMarTechDigital marketing
Education:Bachelor's
Skills:CommunicationStakeholder collaborationProblem-solvingData-driven decision-makingPrioritization
Tech Stack:CRMECommerceDTCSEOGEO/SEOStructured dataSchemaMetadataGoogle AnalyticsGoogle Tag ManagerLooker StudioPower BITableauTikTok ShopsSocial commerceCRM automationHeadless commerceAgileITILSRE

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn