14 hours ago

Digital Marketing Senior Consultant

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Develop and execute paid search–focused digital advertising strategies that drive adoption of Truist financial products. Partner with lines of business and marketing strategists to build product roadmaps supported by digital channels. Use Adobe web analytics and performance data to optimize campaigns and deliver daily, weekly, and monthly reporting, working with internal stakeholders and an agency to improve results.

Location: Charlotte, Atlanta

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute Paid Search–focused digital advertising strategies.
•Develop digital marketing tactics to increase product adoption and utilization.
•Partner with lines of business and marketing strategists to create product roadmaps through digital marketing.
•Leverage Adobe web analytics and performance data to refine strategies and reporting.
•Support daily management of the Paid Search Program and provide campaign optimization feedback with the agency.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid Leave

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business Administration or related field (or equivalent experience).
•2 to 5 years’ experience managing Paid Search campaigns.
•Experience managing projects and/or working with an agency partner.
•Proficient in Excel and PowerPoint.
•Knowledge of Google Ads, Bing Ads, and related ad products (e.g., Display DSP, Inbox Ads, Google Discovery Ads).

Experience:2-5 yearsDigital advertisingPaid search

Education:Bachelor's

Skills:QuantitativeAnalyticalProblem-solvingStakeholder collaboration

Certifications:Google Ads Certification

Languages:English

Tech Stack:Google AdsBing AdsDisplay DSPInbox AdsGoogle Discovery AdsAdobeAdobe AnalyticsAdobe AEMAdobe Audience ManagerAdobe CloudExcelPowerPointSEO

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn

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Truist Financial

14 hours ago

Digital Marketing Senior Consultant

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Charlotte, Atlanta

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute Paid Search–focused digital advertising strategies.
•Develop digital marketing tactics to increase product adoption and utilization.
•Partner with lines of business and marketing strategists to create product roadmaps through digital marketing.
•Leverage Adobe web analytics and performance data to refine strategies and reporting.
•Support daily management of the Paid Search Program and provide campaign optimization feedback with the agency.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid Leave

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business Administration or related field (or equivalent experience).
•2 to 5 years’ experience managing Paid Search campaigns.
•Experience managing projects and/or working with an agency partner.
•Proficient in Excel and PowerPoint.
•Knowledge of Google Ads, Bing Ads, and related ad products (e.g., Display DSP, Inbox Ads, Google Discovery Ads).

Experience:2-5 yearsDigital advertisingPaid search

Education:Bachelor's

Skills:QuantitativeAnalyticalProblem-solvingStakeholder collaboration

Certifications:Google Ads Certification

Languages:English

Tech Stack:Google AdsBing AdsDisplay DSPInbox AdsGoogle Discovery AdsAdobeAdobe AnalyticsAdobe AEMAdobe Audience ManagerAdobe CloudExcelPowerPointSEO

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn