Sr SEO Manager

DocuSign
San Francisco
Workplace: HybridFull timeUSD 132,700 - 206,800 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Collaboration","Leadership","Analytical thinking","Independent thinking","Time management"]

Lead and execute the SEO/AEO content strategy for Docusign’s Growth team, driving organic and Answer Engine traffic that supports high-quality site visits and revenue growth. Own day-to-day SEO operations for on-page, technical, and off-site efforts, initiate global SEO projects (including UX and Digital PR), and monitor US performance with KPI accountability. Collaborate across Global SEO/AEO, Content Marketing, and PLG teams to localize and scale initiatives across international markets.

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FursaFursa
DocuSign
DocuSign
2 days ago

Sr SEO Manager

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead and execute the SEO/AEO content strategy for Docusign’s Growth team, driving organic and Answer Engine traffic that supports high-quality site visits and revenue growth. Own day-to-day SEO operations for on-page, technical, and off-site efforts, initiate global SEO projects (including UX and Digital PR), and monitor US performance with KPI accountability. Collaborate across Global SEO/AEO, Content Marketing, and PLG teams to localize and scale initiatives across international markets.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Create and execute the SEO/AEO content strategy aligned with performance marketing, global SEO/AEO, content, analytics, operations, and PLG engineering.
  • •Drive day-to-day SEO operations for content and off-site SEO with KPI and goal accountability, including monitoring and reporting US performance.
  • •Initiate SEO projects across content, UX, and Digital PR to grow a multimillion-dollar revenue channel via on-page, technical, and off-site improvements.
  • •Lead global Answer Engine Optimization (AEO) initiatives to future-proof traffic generation as search and answer experiences evolve.
  • •Manage the international scope of content SEO/AEO, ensuring localization across global markets and evangelizing best practices to internal stakeholders.

Pay and Benefits

Salary: USD 132,700 - 206,800 annually
Equity and Bonus:Equity
Perks:Paid LeavePaid ParentalHealth InsuranceRetirementLearning Budget

Key Requirements

  • •8+ years of hands-on, content-focused SEO/AEO or traffic generation experience (agency or client side).
  • •Experience developing and overseeing content strategies aligned to brand objectives.
  • •Experience overseeing planning, execution, and delivery of SEO/AEO content projects with business and timeline alignment.
  • •Experience managing SEO/AEO agency for content requests and allocating resources to meet project demands.
  • •Experience analyzing project data, reporting to senior management, and acting as a primary point of contact for SEO content production communications.
Experience:8+ yearsInternational working environmentECommercePerformance marketingTraffic generation
Skills:CollaborationLeadershipAnalytical thinkingIndependent thinkingTime management
Languages:English
Tech Stack:Google Search ConsoleBing Webmaster ToolsSEMrushScreaming FrogConfluenceJIRATableauGoogle Analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
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Glassdoor: 3.6
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