Senior Manager, Customer Lifecycle Marketing

Visa
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Commercial acumen","Outcomes-driven","Cross-functional collaboration","Stakeholder management","Communication"]

Lead end-to-end customer lifecycle marketing for the Europe Marketing Services team, driving client growth through activation and full lifecycle usage strategies. Build and evolve activation & usage marketing practice, designing omni-channel campaigns across CRM, mobile push, in-app, paid/organic digital channels, and affiliate/content. Partner with Sales, Product, Data Science, and local VCA teams to deliver measurable business outcomes, measurement frameworks, and CRM expertise.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Visa
Visa
1 day ago

Senior Manager, Customer Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Lead end-to-end customer lifecycle marketing for the Europe Marketing Services team, driving client growth through activation and full lifecycle usage strategies. Build and evolve activation & usage marketing practice, designing omni-channel campaigns across CRM, mobile push, in-app, paid/organic digital channels, and affiliate/content. Partner with Sales, Product, Data Science, and local VCA teams to deliver measurable business outcomes, measurement frameworks, and CRM expertise.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design and develop client-specific early card activation and full lifecycle usage strategies with roadmaps and automated processes across paid and unpaid channels, including CRM, SEA, SEM, SEO, SMM, affiliate, content marketing, and social media.
  • •Build relationships with key Issuer and Merchant clients, pitch Activation & Usage Marketing services, and lead campaign implementation directly or with local client teams.
  • •Collaborate with regional and local VCA teams with Sales, Product, Data Science, and local Marketing teams to identify growth opportunities and deliver cost-efficient business outcomes.
  • •Develop marketing measurement frameworks for activation and usage, define metrics, and measure impact to deliver both customer value and business value.
  • •Serve as a subject matter expert in CRM project management, coordinate solutions that drive activation and usage, and improve planning and results through performance sessions and best-practice evangelism.

Key Requirements

  • •Deep hands-on expertise in omni-channel lifecycle marketing (activation, onboarding, usage, cross-sell, retention, loyalty) and campaign measurement/attribution.
  • •Track record building and implementing CRM and digital marketing campaigns across multiple channels.
  • •Experience using marketing technology platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, Braze or similar) to execute lifecycle campaigns end-to-end.
  • •Strong knowledge of Martech stacks including CDP, ESP, CRM platforms, marketing automation, and analytics tools.
  • •Demonstrated ability to structure, manage, and coordinate complex cross-enterprise projects with multiple stakeholders across regional and local teams.
Experience:PaymentsFintechFinancial services
Skills:Commercial acumenOutcomes-drivenCross-functional collaborationStakeholder managementCommunication
Languages:English
Tech Stack:CRMSalesforce Marketing CloudAdobe Experience CloudBrazeCDPESPMarketing automationAnalytics toolsSEASEMSEOSMMCRM (email)Mobile pushIn-app messagingAffiliateContent marketingSocial media

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor