Senior Manager- Brand Marketing

Pernod Ricard
Gurugram
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-10 yearsEducation: mastersSkills: ["Communication","Interpersonal skills","Time management","Prioritization","Problem-solving"]

Own end-to-end ATL/BTL and digital execution for premium brand activity in India, translating global brand strategy into locally relevant campaigns. Drive annual brand plans, brand storytelling, consumer engagement, and brand equity improvements while ensuring compliance for alco-bev advertising. Partner cross-functionally with Sales, Trade Marketing, Supply Chain, Finance, Legal and agencies, using analytics to optimize ROI and track market and consumer insights.

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Pernod Ricard
Pernod Ricard
2 days ago

Senior Manager- Brand Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own end-to-end ATL/BTL and digital execution for premium brand activity in India, translating global brand strategy into locally relevant campaigns. Drive annual brand plans, brand storytelling, consumer engagement, and brand equity improvements while ensuring compliance for alco-bev advertising. Partner cross-functionally with Sales, Trade Marketing, Supply Chain, Finance, Legal and agencies, using analytics to optimize ROI and track market and consumer insights.
Location: Gurugram
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Translate global brand strategy and toolkits into locally relevant ATL, BTL, and digital campaign executions while preserving brand codes and equity.
  • •Execute annual brand plans and optimize initiatives using performance metrics to maximize ROI and brand impact.
  • •Act as brand custodian in India by aligning with global brand teams, leading readiness for innovations/limited editions, and providing market feedback to shape global pipelines.
  • •Lead ATL campaigns and CEPs (including surrogate advertising and brand extensions) and drive BTL product communication through promotions, experiential formats, and retail/point-of-sale initiatives.
  • •Manage agency and stakeholder performance (creative, media, digital, PR, activation), ensure compliance with alco-bev advertising regulations, and support cross-functional teams for successful launches.

Key Requirements

  • •Postgraduate in Marketing Management from a Premier B School.
  • •8-10 years total experience with at least 6 years as a Brand Manager independently managing a product/brand portfolio.
  • •Prior brand management experience is mandatory, including media and digital.
  • •Demonstrated ability to manage global-local brand dynamics and adapt international strategies for local markets.
  • •Experience managing brand activity in the digital space; experience with premium/luxury brands preferred.
Experience:8-10 yearsPremium brandsLiquorPremium lifestyleFMCG
Education:Master's in Marketing Management
Skills:CommunicationInterpersonal skillsTime managementPrioritizationProblem-solving

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn