Earn Operations & User Growth Manager

Binance
Taipei
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Cross-functional collaboration","Communication","Stakeholder management","Analytical thinking","Responsibility"]

Plan and execute user acquisition, engagement, and product growth initiatives for Earn products, including campaigns and communications. Coordinate with Product, Marketing, Customer Service, and KOL/Affiliate teams to deliver smooth product operations and hit KPIs. Track Earn performance daily, troubleshoot issues, and measure campaign effectiveness using data and user feedback. Partner with token ecosystems to expand offerings and support VIP/institutional client onboarding.

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FursaFursa
Binance
Binance
1 week ago

Earn Operations & User Growth Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Plan and execute user acquisition, engagement, and product growth initiatives for Earn products, including campaigns and communications. Coordinate with Product, Marketing, Customer Service, and KOL/Affiliate teams to deliver smooth product operations and hit KPIs. Track Earn performance daily, troubleshoot issues, and measure campaign effectiveness using data and user feedback. Partner with token ecosystems to expand offerings and support VIP/institutional client onboarding.
Location: Taipei
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.
  • •Develop and manage collaboration opportunities with token partners to expand product offerings and ecosystem reach.
  • •Coordinate with cross-functional teams (Product, Marketing, Customer Service, and KOL/Affiliate teams) to ensure smooth product operations and effective campaign execution.
  • •Monitor daily Earn product performance, troubleshoot product-related issues, and coordinate with internal and external stakeholders to resolve them.
  • •Track and analyze campaign and initiative effectiveness using data, user insights, and feedback, while working toward business KPIs and growth targets.

Key Requirements

  • •Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field.
  • •Experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, Tradfi, or internet platforms.
  • •Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms.
  • •Proven ability to work effectively with cross-functional teams and external token/partner stakeholders.
  • •Strong analytical skills using data and user feedback to drive decisions and optimize performance.
Experience:CryptoFintechTradfiInternet platformsDeFiLending/BorrowingProduct operationsVIP/institutional clients
Education:Bachelor's
Skills:Cross-functional collaborationCommunicationStakeholder managementAnalytical thinkingResponsibility

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn