Director of Growth Marketing (B2B)

SentiLink
United States
Workplace: RemoteFull timeUSD 180,000 - 230,000Function: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Attribution","Analytics","Operating judgment"]

Own SentiLink’s B2B growth marketing strategy and pipeline generation engine, partnering with Sales, Product Marketing, Product, Data Science, Revenue Operations, and leadership. Lead integrated multi-channel campaigns across enterprise accounts, drive organic discovery via SEO/AEO, evolve the website into a conversion engine, and build attribution and reporting that ties marketing spend directly to pipeline and ARR. This player-coach role includes recruiting and leading a team.

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SentiLink
SentiLink
1 day ago

Director of Growth Marketing (B2B)

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Last checked: 8 hours agoStatus: Live

Job Summary

Own SentiLink’s B2B growth marketing strategy and pipeline generation engine, partnering with Sales, Product Marketing, Product, Data Science, Revenue Operations, and leadership. Lead integrated multi-channel campaigns across enterprise accounts, drive organic discovery via SEO/AEO, evolve the website into a conversion engine, and build attribution and reporting that ties marketing spend directly to pipeline and ARR. This player-coach role includes recruiting and leading a team.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own growth marketing strategy and execution with accountability for qualified pipeline and ARR growth.
  • •Develop and run an integrated marketing calendar aligned to target accounts, product launches, and revenue goals.
  • •Build end-to-end campaigns (objectives, audiences, messaging, creative, distribution, metrics) and optimize performance.
  • •Partner with Sales on awareness, engagement, pipeline generation, and conversion for enterprise accounts.
  • •Lead organic growth (SEO/AEO) and evolve the website as a conversion engine, while building marketing analytics/attribution and leading a team.
Travel: Medium travel

Pay and Benefits

Salary: USD 180,000 - 230,000
Equity and Bonus:Equity
Perks:Health Insurance401kPaid LeaveHome Office

Key Requirements

  • •10+ years of B2B marketing experience with significant ownership of demand generation or growth marketing for enterprise software companies.
  • •Demonstrated success generating meaningful, attributable pipeline and revenue.
  • •Hands-on experience building integrated campaigns across multiple channels and developing strategic enterprise marketing programs.
  • •Strong experience with SEO and answer engine optimization (AEO), plus website strategy (landing pages, content hubs, conversion optimization).
  • •Experience with marketing analytics and attribution connecting marketing investments to pipeline/revenue outcomes, plus people leadership and demand-gen channel evaluation.
Experience:10+ yearsEnterprise softwareB2B SaaSGrowth-stage B2BIdentity verificationFintechCybersecurityRegulated industries
Skills:LeadershipAttributionAnalyticsOperating judgment
Tech Stack:SEOAEOLanding pagesContent hubsSalesforceHubSpotMarketoMarketing analyticsAttribution reportingAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

SentiLink
Provides machine learning-based identity verification and fraud prevention solutions to financial services companies, helping detect synthetic identities, account takeover, and payment fraud to reduce losses and onboarding risk.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Mateo, United States
Founded: 2017
WebsiteLinkedIn