Head of Marketing (Director)

Keyrock
New York
Workplace: HybridFull timeUSD 175,000 - 220,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Leadership","Confident communication","Human-centric leadership","Detail-oriented"]

Lead Keyrock’s global marketing transformation by owning rebrand and repositioning efforts as the company evolves from crypto-native to institutional finance. Partner closely with the CCO and commercial team to define and execute marketing strategy across crypto and TradFi audiences, building a premium brand identity and driving measurable commercial impact. Build and lead a small team supported by AI and agentic tooling, shaping how Keyrock is perceived as digital finance matures.

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Keyrock
Keyrock
7 hours ago

Head of Marketing (Director)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead Keyrock’s global marketing transformation by owning rebrand and repositioning efforts as the company evolves from crypto-native to institutional finance. Partner closely with the CCO and commercial team to define and execute marketing strategy across crypto and TradFi audiences, building a premium brand identity and driving measurable commercial impact. Build and lead a small team supported by AI and agentic tooling, shaping how Keyrock is perceived as digital finance matures.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and execute the complete rebrand and repositioning of Keyrock in the market.
  • •Define and drive marketing strategy across institutional and crypto-native audiences.
  • •Build a premium, forward-looking brand identity aligned with institutional allocators and crypto-native operators.
  • •Partner closely with the CCO and commercial team to drive measurable commercial impact.
  • •Build and lead a lean, high-impact team, increasingly leveraging AI agents for execution.

Pay and Benefits

Salary: USD 175,000 - 220,000 annually

Key Requirements

  • •Significant experience in marketing leadership at a crypto or digital-asset firm.
  • •Deep understanding of the crypto market, its participants, and culture.
  • •Track record of building or transforming a brand in a fast-moving, commercially-driven environment.
  • •Strong communication skills and exceptional fluency in English, written and spoken.
  • •A brand-builder background with experience positioning a firm through a TradFi/crypto convergence narrative (preferred).
Experience:CryptoDigital assetsBlockchainInstitutional financeTradFi/crypto convergenceAI-augmented marketing
Skills:CommunicationLeadershipConfident communicationHuman-centric leadershipDetail-oriented
Languages:English
Tech Stack:AIAgentic toolingAgentic layer

Company Brief

Keyrock
Keyrock provides algorithmic trading, market making, OTC and asset management services for digital assets, using proprietary high-frequency trading infrastructure to supply liquidity across crypto exchanges and DeFi protocols.
Industry: Asset Management
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Brussels, Belgium
Founded: 2017
Glassdoor
Glassdoor: 4.1
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