Senior Manager, Paid Media

Sanity
New York, San Francisco, America/Montreal
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Communication","Cross-functional alignment"]

Own Sanity’s paid media program—strategy, measurement, and a structured testing agenda—while building and leading the team from day one. Manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH, partnering with agencies and contractors for execution. Stand up measurement and attribution, run paid social as a primary pipeline channel, and drive full-funnel programs using AI-powered optimization and experimentation.

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Sanity
Sanity
1 month ago

Senior Manager, Paid Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own Sanity’s paid media program—strategy, measurement, and a structured testing agenda—while building and leading the team from day one. Manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH, partnering with agencies and contractors for execution. Stand up measurement and attribution, run paid social as a primary pipeline channel, and drive full-funnel programs using AI-powered optimization and experimentation.
Location: New York, San Francisco, America/Montreal
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Build and lead the paid media team, managing two contractors with a plan to convert to full-time hires and grow to 2–3 people within 12 months.
  • •Own paid media strategy and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH.
  • •Brief, steer, and hold agencies and contractors accountable for execution of the strategy and testing agenda.
  • •Run paid social as a primary pipeline channel by building audience strategies, creative testing frameworks, and campaign architectures.
  • •Stand up measurement and reporting (attribution, tagging, dashboards) and drive structured experimentation and full-funnel programs using AI optimization.

Pay and Benefits

Perks:Health InsuranceEquity

Key Requirements

  • •8+ years in B2B paid media, managing $5–10M+ annual budgets.
  • •At least 2+ years managing a team, including hiring, onboarding, coaching, and development.
  • •Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH.
  • •Experience managing agencies and contractors, with ability to write briefs, set KPIs, and course-correct.
  • •Ability to build paid media infrastructure (attribution, naming conventions, tagging, reporting) and run structured experimentation at scale.
Experience:8+ yearsB2BPaid mediaB2B SaaSDeveloper tools
Skills:CommunicationCross-functional alignment
Tech Stack:LinkedInMetaYouTubeGoogle AdsRedditTikTokDSPDOOHDemandbase6senseSalesforceHubSpotAI

Company Brief

Sanity
Provides a headless CMS and structured content platform that enables developers and teams to build, manage, and deliver content via real-time APIs, customizable studio, and rich tooling for digital experiences across web and mobile.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Oslo, Norway
Founded: 2015
WebsiteLinkedIn