Director of Demand Generation

Pindrop
United States
Workplace: RemoteFull timeUSD 167,000 - 200,000Function: Marketing & GrowthExperience: 10+ yearsSkills: ["Cross-functional orchestration","Player-coach leadership","Strategic execution","Full-funnel thinking","Data-driven optimization"]

Own the marketing-sourced pipeline across three growth motions—Core product, Healthcare vertical, and Pulse for Meetings—driving full-funnel performance from lead to closed-won. Lead integrated, end-to-end campaign strategy and execution using a sprint-based pod model, aligning PMM, Brand, Digital, Lifecycle, ABM/BDR, and Sales. Optimize budget like a P&L owner, run weekly readouts, and use AI-first approaches to sharpen targeting, personalization, and velocity.

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FursaFursa
Pindrop
Pindrop
2 weeks ago

Director of Demand Generation

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Last checked: 2 hours agoStatus: Live

Job Summary

Own the marketing-sourced pipeline across three growth motions—Core product, Healthcare vertical, and Pulse for Meetings—driving full-funnel performance from lead to closed-won. Lead integrated, end-to-end campaign strategy and execution using a sprint-based pod model, aligning PMM, Brand, Digital, Lifecycle, ABM/BDR, and Sales. Optimize budget like a P&L owner, run weekly readouts, and use AI-first approaches to sharpen targeting, personalization, and velocity.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the pipeline number and marketing-sourced pipeline target, managing full-funnel performance from lead to closed-won and running weekly readouts.
  • •Architect and run integrated end-to-end campaign portfolios tied to pipeline outcomes (audience targeting, messaging activation, channel mix, content, calendar, and budget).
  • •Lead campaign strategy and execution by briefing and aligning internal teams across messaging, creatives, paid motions, nurture, ABM/account plays, and sales follow-up SLAs.
  • •Operate an agile, sprint-based campaign engine (brief, build, launch, learn, scale or sunset) on weekly cycles.
  • •Optimize budget against pipeline-per-dollar and manage agency/contractor resources, using AI-first approaches to improve targeting precision and personalization.

Pay and Benefits

Salary: USD 167,000 - 200,000
Perks:Annual Bonus

Key Requirements

  • •10+ years in B2B SaaS demand generation or growth marketing, including 3+ years owning a marketing-sourced pipeline target.
  • •Proven experience running an integrated campaign model spanning paid, email, events, ABM, webinars, and content with shared goals across teams.
  • •Track record of building demand engines at fast-paced, high-growth companies with startup-velocity execution.
  • •Experience orchestrating cross-functional teams (PMM, brand, digital, BDR, sales) toward a shared revenue goal.
  • •Hands-on with Salesforce, Marketo, and ABM platforms (Demandbase or 6sense), including managing agencies and contractors in agile/sprint-based marketing teams.
Experience:10+ yearsB2B SaaSDemand generationGrowth marketingIntegrated campaignsABMHealthcareFSIAgenciesContractors
Skills:Cross-functional orchestrationPlayer-coach leadershipStrategic executionFull-funnel thinkingData-driven optimization
Languages:English
Tech Stack:SalesforceMarketoDemandbase6senseAI

Company Brief

Pindrop
Provides voice security and fraud prevention solutions that analyze phone calls and voice interactions to detect fraud, authenticate callers, and protect contact centers using voice biometrics, machine learning, and risk-scoring telemetry.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series E+
Headquarters: Atlanta, United States
Founded: 2011
WebsiteLinkedIn