Product Marketing Manager, PLG

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead product-marketing initiatives for Canals’ contractor segment with a focus on product-led growth. Own onboarding, activation flows, in-product messaging, and cross-functional collaboration with Product, Sales, and Customer Success to drive adoption, activation, and retention in a fast-growing, remote-friendly environment.

Location: New York

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience
•Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user
•Instrument the contractor funnel and run experiments to improve conversion and retention
•Partner with Product and Engineering to bring in-product growth moments to life
•Develop messaging and positioning for contractor-facing products and features based on primary and secondary research

Key Requirements

•3–5 years experience in product marketing
•Hands-on experience with PLG or in-product growth—you've designed onboarding flows and activation experiences, not just observed them
•Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find
•Excellent written and verbal communication skills
•Strong cross-functional collaborator who works well with and can "speak the language" of Product, Sales, Customer Success, and Engineering

Experience:3-5 yearsProduct marketingPLGIn-product growthOnboardingActivation

Skills:CommunicationCollaborationProblem-solving

Company Brief

Canals

Canals provides AI-powered automation for distributors to convert unstructured customer requests (emails, PDFs, spreadsheets) into ERP-ready quotes, orders, and accounts payable workflows, reducing manual entry and speeding quoting and payment processes.

Industry: Supply Chain Technology

Company Size: Small (11 to 50 employees)

Headquarters: Coral Gables, United States

Founded: 2021

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Canals

1 month ago

Product Marketing Manager, PLG

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience
•Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user
•Instrument the contractor funnel and run experiments to improve conversion and retention
•Partner with Product and Engineering to bring in-product growth moments to life
•Develop messaging and positioning for contractor-facing products and features based on primary and secondary research

Key Requirements

•3–5 years experience in product marketing
•Hands-on experience with PLG or in-product growth—you've designed onboarding flows and activation experiences, not just observed them
•Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find
•Excellent written and verbal communication skills
•Strong cross-functional collaborator who works well with and can "speak the language" of Product, Sales, Customer Success, and Engineering

Experience:3-5 yearsProduct marketingPLGIn-product growthOnboardingActivation

Skills:CommunicationCollaborationProblem-solving

Company Brief

Canals

Industry: Supply Chain Technology

Company Size: Small (11 to 50 employees)

Headquarters: Coral Gables, United States

Founded: 2021

Website LinkedIn