Creative & Paid Social Strategist (d/f/m) - German-speaking

Leapsome
Berlin
Workplace: HybridFull timeEUR 80,000 - 100,000 annuallyFunction: Administration & Executive AssistanceExperience: 3+ yearsSkills: ["Communication","Project management","Data-driven decision-making","Customer focus"]

Own the creative engine behind paid social growth by leading research, briefing, testing, and iteration across Meta, LinkedIn, and YouTube. Blend creative taste with performance discipline: translate customer and product insights into scroll-stopping concepts, write hooks/scripts/on-screen copy, and manage creator/UGC production and operations. Partner with Performance Marketing and collaborate with Growth, Product Marketing, and Design to scale ROI-focused campaigns and continuously improve conversion impact.

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Leapsome
Leapsome
3 days ago

Creative & Paid Social Strategist (d/f/m) - German-speaking

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Job Summary

Own the creative engine behind paid social growth by leading research, briefing, testing, and iteration across Meta, LinkedIn, and YouTube. Blend creative taste with performance discipline: translate customer and product insights into scroll-stopping concepts, write hooks/scripts/on-screen copy, and manage creator/UGC production and operations. Partner with Performance Marketing and collaborate with Growth, Product Marketing, and Design to scale ROI-focused campaigns and continuously improve conversion impact.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop paid social positioning, messaging, and creative angles based on customer insights and competitor/market research.
  • •Lead creative strategy informed by performance data and testing results, identifying what works, what doesn’t, and what to try next.
  • •Own paid social creative production end to end across static, video/B-roll, and UGC/partnership ads, including copywriting for hooks/scripts/on-screen text/end cards.
  • •Independently operate paid social accounts day to day on Meta, LinkedIn, and YouTube, including campaign builds, targeting, budget allocation, bid strategy, and QA.
  • •Run creator operations end to end (sourcing, contracting, whitelisting) and manage/forecast paid social budgets in partnership with Performance Marketing.

Pay and Benefits

Salary: EUR 80,000 - 100,000 annually
Equity and Bonus:Equity
Perks:Learning BudgetHome OfficeGym MembershipPaid Leave

Key Requirements

  • •3+ years in performance marketing or creative strategy with hands-on ownership of paid social creative and campaign management.
  • •A track record of leading creative strategy that improved conversions/sign-ups and moved cost per conversion in the right direction.
  • •Hands-on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar).
  • •Comfort using performance data (Meta/LinkedIn/YouTube Ads Manager, GA4 or equivalent) to inform creative decisions.
  • •Strong project management and communication skills to run multiple creative workflows and reviews with quality control.
Experience:3+ yearsPerformance marketingPaid socialCreative strategy
Skills:CommunicationProject managementData-driven decision-makingCustomer focus
Languages:German
Tech Stack:Meta Ads ManagerLinkedIn AdsYouTube Ads ManagerGoogle AdsMicrosoft AdsGA4PremiereCapCutDaVinci ResolveMidjourneyHiggsfieldAdCreative.aiMotion

Company Brief

Leapsome
Provides an AI-powered people enablement platform combining HRIS, performance management, engagement surveys, OKRs, learning, and feedback to help organisations develop employees, improve manager adoption, and streamline people operations.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Berlin, Germany
Founded: 2016
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor