Senior Marketing Analytics Manager

Garner Health
New York
Workplace: HybridFull timeUSD 150,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical rigor","Problem framing","Communication","Self-starter","Data governance focus"]

Own end-to-end measurement and optimization of member activation and engagement across email, SMS, direct mail, and in-app experiences. Build audience targeting/segmentation in Snowflake for Iterable workflows, define KPIs and dashboards (Looker), and develop experimentation reporting and attribution insights. Partner with Engineering and Data/BI teams on data governance, pipelines, and metric standardization, using AI-native approaches to scale growth marketing and improve health outcomes.

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Garner Health
Garner Health
2 days ago

Senior Marketing Analytics Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end measurement and optimization of member activation and engagement across email, SMS, direct mail, and in-app experiences. Build audience targeting/segmentation in Snowflake for Iterable workflows, define KPIs and dashboards (Looker), and develop experimentation reporting and attribution insights. Partner with Engineering and Data/BI teams on data governance, pipelines, and metric standardization, using AI-native approaches to scale growth marketing and improve health outcomes.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own audience targeting and segmentation for email, SMS, and direct mail, including SQL-based work in Snowflake and integration with Iterable.
  • •Define and maintain KPIs, metric definitions, performance reports, and dashboards for funnel and lifecycle analysis, channel efficiency, and operational health.
  • •Bridge marketing activity to member behavior in the Garner app to optimize communications over time.
  • •Develop and execute the Growth Marketing A/B testing program and performance reporting, including experimentation insights.
  • •Partner on data governance with Data Management/Engineering and BI/Growth Product to standardize metrics across systems and campaigns.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVision401k

Key Requirements

  • •4–6+ years in marketing & growth analytics, business intelligence, growth analytics, marketing analytics, or a similar data-centric role.
  • •Hands-on proficiency with Snowflake, SQL, Python, and visualization tools such as Looker, Tableau, or Power BI.
  • •Experience with marketing data and event/CRM/ESP platforms (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo) is a plus.
  • •Familiarity with A/B testing, incrementality testing, statistics/measurement, and optimization.
  • •Analytical rigor in defining defensible metrics and communicating insights to marketing audiences and executives.
Experience:4+ yearsB2CB2B2CProduct-led growthGrowth analyticsMarketing analytics
Skills:Analytical rigorProblem framingCommunicationSelf-starterData governance focus
Tech Stack:SnowflakeSQLPythonLookerTableauPower BIIterableBrazeSalesforce Marketing CloudKlaviyoA/B testingAI agents

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Garner Health
Provides employer-sponsored healthcare navigation and care coordination services, combining personalized digital coaching, benefits navigation, and care management to help employees access appropriate care and reduce healthcare costs.
Industry: HealthTech
Website