Gen Z Marketing Senior Specialist

Samsung
Israel
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Creative thinking","Analytical","Communication","Collaboration"]

Lead Gen Z marketing strategy and execution targeting youth (ages 13–29) for Samsung Israel. Manage growth initiatives, competitive intelligence, value propositions, and campaigns while coordinating with Marketing, Sales, Digital and Product. Oversee partnerships with brands and creators, vendor management, event activations, and ROI analysis to strengthen competitive edge and brand relevance among young audiences.

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FursaFursa
Samsung
Samsung
3 months ago

Gen Z Marketing Senior Specialist

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Last checked: 21 days agoStatus: Live

Job Summary

Lead Gen Z marketing strategy and execution targeting youth (ages 13–29) for Samsung Israel. Manage growth initiatives, competitive intelligence, value propositions, and campaigns while coordinating with Marketing, Sales, Digital and Product. Oversee partnerships with brands and creators, vendor management, event activations, and ROI analysis to strengthen competitive edge and brand relevance among young audiences.
Location: Israel
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Strategy & Growth: Formulating and leading the growth strategy among the youth demographic (ages 13–29).
  • •Competitive Intelligence: Monitoring and analysing competitor activity in the telecom market and driving reactive marketing and commercial initiatives.
  • •Value Propositions: Developing tailored value propositions for the youth audience.
  • •Campaign Execution: Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content.
  • •Partnerships: Establishing collaborations with brands, platforms, and communities relevant to young audiences.

Key Requirements

  • •Experience: At least 3 years of experience in Marketing or Category Management.
  • •Market Insight: Deep understanding of consumption trends and culture among youth.
  • •Social Media Expertise: Deep understanding of social media—building multi-channel content strategies across social networks.
  • •Influencer & Agency Management: Experience working with content creators, influencers, advertising agencies, and digital vendors.
  • •Event & Activation Management: Initiating, planning, and producing events, activations, sponsorships, and field activities for a young audience.
Experience:3+ yearsYouth marketingTelecommunications
Skills:Creative thinkingAnalyticalCommunicationCollaboration
Languages:English

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn