Goodway Group

2 days ago

Global Paid Search & Social Media Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Own the strategic planning and hands-on execution of paid search and paid social campaigns across major platforms. Translate client objectives into search and social recommendations, build campaign structures and testing plans, and optimize performance using conversion-focused metrics like ROAS and CAC. Partner with cross-functional teams and clients to deliver integrated activation plans, oversee the full campaign lifecycle (setup through reporting and billing), and maintain accurate tracking and brand safety.

Location: Brazil, Colombia, Mexico, Peru

Workplace: Remote

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Manager level

Key Responsibilities

•Plan, activate, optimize, and manage paid search and paid social campaigns across major advertising and social platforms.
•Translate client objectives and communication strategies into search and social campaign recommendations, including structures, audiences, keywords, bids, budgets, and testing plans.
•Oversee end-to-end campaign lifecycle tasks including setup, trafficking, troubleshooting, reporting, forecasting, and billing.
•Manage performance against conversion-focused metrics (e.g., CPL, CPA, CAC, ROAS, CLV) and refine targeting using client and platform data.
•Collaborate with strategy, planning, analytics, creative, CX, and investment teams to deliver a cohesive consumer experience and support junior team members.

Key Requirements

•Bachelor’s degree in marketing, advertising, business, or a related field (preferred).
•3+ years of hands-on experience managing paid search and paid social campaigns.
•Experience in direct-response, commerce, performance marketing, or growth-focused environments.
•Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms like LinkedIn, Pinterest, Snapchat, TikTok, or X.
•Solid knowledge of campaign setup, trafficking, keyword/audience strategy, bidding, budget allocation, forecasting, testing, optimization, reporting, troubleshooting, and billing.

Experience:3+ yearsDirect-responseCommercePerformance marketingGrowth-focused

Education:Bachelor's in marketing, advertising, business, or a related field

Skills:Analytical skillsProblem-solvingClient communicationPresentation skillsCollaboration

Languages:English

Tech Stack:Google AdsMicrosoft AdvertisingMeta Ads ManagerLinkedInPinterestSnapchatTikTokXGoogle AnalyticsLooker StudioSkaiTableauSQLPixelsAttribution

Company Brief

Goodway Group

Goodway Group is a performance-driven digital media agency that plans and executes data-informed advertising campaigns across programmatic, display, video, and connected TV to optimize ROI for brands and marketers.

Industry: Advertising Media Groups

Growth: Established Company

Headquarters: New York, United States

Website

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Goodway Group

2 days ago

Global Paid Search & Social Media Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Brazil, Colombia, Mexico, Peru

Workplace: Remote

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Manager level

Key Responsibilities

•Plan, activate, optimize, and manage paid search and paid social campaigns across major advertising and social platforms.
•Translate client objectives and communication strategies into search and social campaign recommendations, including structures, audiences, keywords, bids, budgets, and testing plans.
•Oversee end-to-end campaign lifecycle tasks including setup, trafficking, troubleshooting, reporting, forecasting, and billing.
•Manage performance against conversion-focused metrics (e.g., CPL, CPA, CAC, ROAS, CLV) and refine targeting using client and platform data.
•Collaborate with strategy, planning, analytics, creative, CX, and investment teams to deliver a cohesive consumer experience and support junior team members.

Key Requirements

•Bachelor’s degree in marketing, advertising, business, or a related field (preferred).
•3+ years of hands-on experience managing paid search and paid social campaigns.
•Experience in direct-response, commerce, performance marketing, or growth-focused environments.
•Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms like LinkedIn, Pinterest, Snapchat, TikTok, or X.
•Solid knowledge of campaign setup, trafficking, keyword/audience strategy, bidding, budget allocation, forecasting, testing, optimization, reporting, troubleshooting, and billing.

Experience:3+ yearsDirect-responseCommercePerformance marketingGrowth-focused

Education:Bachelor's in marketing, advertising, business, or a related field

Skills:Analytical skillsProblem-solvingClient communicationPresentation skillsCollaboration

Languages:English

Tech Stack:Google AdsMicrosoft AdvertisingMeta Ads ManagerLinkedInPinterestSnapchatTikTokXGoogle AnalyticsLooker StudioSkaiTableauSQLPixelsAttribution

Company Brief

Goodway Group

Industry: Advertising Media Groups

Growth: Established Company

Headquarters: New York, United States

Website