Brand & Shopper Manager - Beer & Tequila

Diageo
Seoul
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 7+ yearsEducation: bachelorsSkills: ["Collaborative","Resilient","Organized","Communication","Project management"]

Bring assigned brand plans to life in Korea by turning consumer, customer, and culture opportunities into integrated marketing campaigns and customer-ready briefs. Work closely with the Category Manager to build annual objectives, track P&L and budget, and deliver 360-degree local plans across ATL, digital/social, media, and experiential channels. Develop creatives and shopper/BTL strategies, coordinate agencies and partners, and analyze performance to drive continuous improvement.

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Diageo
Diageo
1 month ago

Brand & Shopper Manager - Beer & Tequila

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Source: Company careers pageValidated by: Fursa AI
Last checked: 25 days agoStatus: Live

Job Summary

Bring assigned brand plans to life in Korea by turning consumer, customer, and culture opportunities into integrated marketing campaigns and customer-ready briefs. Work closely with the Category Manager to build annual objectives, track P&L and budget, and deliver 360-degree local plans across ATL, digital/social, media, and experiential channels. Develop creatives and shopper/BTL strategies, coordinate agencies and partners, and analyze performance to drive continuous improvement.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Entry level

Key Responsibilities

  • •Collaborate with the Category Manager to develop brand goals, annual plans, and objectives by analyzing market trends, consumer insight, competitor activity, and industry growth.
  • •Manage brand financial figures and product portfolio, including new product launch support, demand forecasting, P&L tracking, and budget management.
  • •Lead annual campaign delivery using global platforms and building comprehensive 360-degree local plans across ATL, digital/social activation, media, experiential, and channel planning.
  • •Develop brand creatives, media assets, and content plans, ensuring alignment with brand strategy, identity, and category direction.
  • •Define BTL/shopper strategy and customer-ready briefs for POSM, promo packs, and gifting, then translate plans into clear briefs for Customer Marketing and Commercial with issue resolution and post-evaluation.

Key Requirements

  • •7+ years of experience in Marketing, Brand Management, Integrated Marketing Communications, or relevant consumer/commercial roles.
  • •A genuine passion for brands, culture, and consumers, with curiosity about how people shop and engage across occasions and channels.
  • •Hands-on ownership to turn plans into campaigns, briefs, assets, and activation materials with agencies and cross-functional teams.
  • •Strong learning agility and growth mindset; openness to build shopper, digital, retail media, luxury/premium or alcohol experience.
  • •University degree required and fluent in English.
Experience:7+ yearsConsumerCommercial
Education:Bachelor's
Skills:CollaborativeResilientOrganizedCommunicationProject management
Languages:English

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn