Brand Assistant

Diageo
Seoul
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 7+ yearsEducation: bachelorsSkills: ["Collaborative","Resilient","Organized","Communication","Project management"]

Bring assigned brand plans to life in Korea by turning consumer, customer, and culture opportunities into integrated marketing campaigns and customer-ready briefs. Work closely with the Category Manager to build annual objectives, track P&L and budget, and deliver 360-degree local plans across ATL, digital/social, media, and experiential channels. Develop creatives and shopper/BTL strategies, coordinate agencies and partners, and analyze performance to drive continuous improvement.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Diageo
Diageo
10 hours ago

Brand Assistant

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Bring assigned brand plans to life in Korea by turning consumer, customer, and culture opportunities into integrated marketing campaigns and customer-ready briefs. Work closely with the Category Manager to build annual objectives, track P&L and budget, and deliver 360-degree local plans across ATL, digital/social, media, and experiential channels. Develop creatives and shopper/BTL strategies, coordinate agencies and partners, and analyze performance to drive continuous improvement.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Entry level

Key Responsibilities

  • •Collaborate with the Category Manager to develop brand goals, annual plans, and objectives by analyzing market trends, consumer insight, competitor activity, and industry growth.
  • •Manage brand financial figures and product portfolio, including new product launch support, demand forecasting, P&L tracking, and budget management.
  • •Lead annual campaign delivery using global platforms and building comprehensive 360-degree local plans across ATL, digital/social activation, media, experiential, and channel planning.
  • •Develop brand creatives, media assets, and content plans, ensuring alignment with brand strategy, identity, and category direction.
  • •Define BTL/shopper strategy and customer-ready briefs for POSM, promo packs, and gifting, then translate plans into clear briefs for Customer Marketing and Commercial with issue resolution and post-evaluation.

Key Requirements

  • •7+ years of experience in Marketing, Brand Management, Integrated Marketing Communications, or relevant consumer/commercial roles.
  • •A genuine passion for brands, culture, and consumers, with curiosity about how people shop and engage across occasions and channels.
  • •Hands-on ownership to turn plans into campaigns, briefs, assets, and activation materials with agencies and cross-functional teams.
  • •Strong learning agility and growth mindset; openness to build shopper, digital, retail media, luxury/premium or alcohol experience.
  • •University degree required and fluent in English.
Experience:7+ yearsConsumerCommercial
Education:Bachelor's
Skills:CollaborativeResilientOrganizedCommunicationProject management
Languages:English

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn