Senior Performance Marketing Manager

Zopa Bank
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Data-driven","Communication","Collaboration","Strategic thinking","Execution"]

Shape and execute performance marketing across channels to drive growth for Zopa’s Current Account. Lead day-to-day campaigns, optimize spend, test new creative approaches, and collaborate with Product, Analytics, Creative, Brand, and external agencies to maximize CAC, LTV, and payback while scaling acquisition.

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Zopa Bank
Zopa Bank
2 months ago

Senior Performance Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Shape and execute performance marketing across channels to drive growth for Zopa’s Current Account. Lead day-to-day campaigns, optimize spend, test new creative approaches, and collaborate with Product, Analytics, Creative, Brand, and external agencies to maximize CAC, LTV, and payback while scaling acquisition.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Shape and deliver Zopa’s performance marketing strategy across channels including Meta, Google, Apple Search Ads, TikTok, Reddit, Programmatic and emerging platforms.
  • •Own the day-to-day running of campaigns, from optimisation and pacing through to forecasting and performance reporting.
  • •Experiment with new creative approaches, messaging and audience strategies to understand what resonates and drives performance over time.
  • •Drive growth by balancing CAC, LTV, payback and wider commercial goals, with an immediate focus on scaling Current Account acquisition.
  • •Collaborate closely with Product, Analytics, Finance, Creative and Brand, and maintain strong relationships with agency partners to ensure alignment and impact.

Key Requirements

  • •You have hands-on experience managing performance marketing campaigns and are happy to stay close to operational detail.
  • •You have managed campaigns across multiple performance platforms (e.g., Meta, Google, Apple Search Ads, TikTok, Reddit, Programmatic).
  • •You have solid mobile-first acquisition experience and understand the differences between web and app-based customer journeys.
  • •You are comfortable working with data and tools such as Excel, AppsFlyer, Firebase, Looker, Tableau or similar.
  • •You are commercially minded and able to optimize toward CAC, LTV and growth targets.
Experience:FintechBankingApp-firstConsumer fintech
Skills:Data-drivenCommunicationCollaborationStrategic thinkingExecution
Tech Stack:ExcelAppsFlyerFirebaseLookerTableauMetaGoogle AdsApple Search AdsTikTokRedditProgrammatic

Company Brief

Zopa Bank
Zopa is a UK-based digital bank and fintech offering savings, personal loans, and credit products. Founded as a peer-to-peer lender, it now operates a regulated retail bank focused on straightforward consumer financial services and competitive rates.
Industry: Retail Banking
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: London, United Kingdom
Founded: 2005
WebsiteLinkedIn