Senior Associate, Performance Marketing

Apartment List
United States
Workplace: RemoteFull timeUSD 98,000 - 151,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical thinking","Problem-solving","Communication","Project management","Cross-functional collaboration"]

Own day-to-day paid search execution to drive new renter growth, focusing on Google Ads and Microsoft Ads to maximize ROAS. Identify new keyword and audience opportunities, run A/B tests on ad copy and bidding strategies, and analyze performance data to surface trends and actionable recommendations. Partner cross-functionally with brand, analytics, product, and engineering to align search efforts with business goals and contribute to the performance marketing playbook.

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FursaFursa
Apartment List
Apartment List
4 days ago

Senior Associate, Performance Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Own day-to-day paid search execution to drive new renter growth, focusing on Google Ads and Microsoft Ads to maximize ROAS. Identify new keyword and audience opportunities, run A/B tests on ad copy and bidding strategies, and analyze performance data to surface trends and actionable recommendations. Partner cross-functionally with brand, analytics, product, and engineering to align search efforts with business goals and contribute to the performance marketing playbook.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Optimize paid search campaigns (Google Ads and Microsoft Ads) to continuously maximize ROAS and improve acquisition efficiency.
  • •Identify and develop new keyword opportunities and audience segments to expand reach and diversify search acquisition mix.
  • •Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates and engagement.
  • •Analyze search performance data to uncover growth opportunities and deliver actionable insights to stakeholders.
  • •Collaborate cross-functionally to align paid search efforts with business goals and report on key KPIs (CPA, CTR, and efficiency).

Pay and Benefits

Salary: USD 98,000 - 151,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision

Key Requirements

  • •3–4+ years of performance marketing experience with at least 2+ years focused on paid search/SEM.
  • •Proven ability to manage Google Ads and Microsoft Ads end-to-end, owning outcomes and delivering results.
  • •Strong understanding of the search marketing funnel and proficiency tracking and analyzing relevant metrics.
  • •Experience developing and scaling search campaigns and keyword strategies.
  • •Excellent communication and project management skills with the ability to collaborate across teams.
Experience:3+ yearsPerformance marketingPaid search
Skills:Analytical thinkingProblem-solvingCommunicationProject managementCross-functional collaboration
Tech Stack:Google AdsMicrosoft AdsA/B testingGoogle Tag ManagerApple Search AdsAutomated biddingMachine learning

Company Brief

Apartment List
Operates an online rental marketplace that matches renters with apartments through personalized search, listings aggregation, and rental tools. Provides neighborhood guides, pricing insights, and resources to simplify apartment hunting and leasing.
Industry: PropTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn