2 days ago

Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Manage and enhance a technology company’s website presence by producing and editing high-quality web content in a CMS and coordinating approvals with stakeholders. Monitor SEO-related trends, track and analyze traffic and campaign impact using tools like Google Analytics and SEMrush, and ensure correct UTM tagging. Conduct website audits, document issues and improvements, and apply data insights to optimize content decisions while supporting special digital marketing projects.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Produce, maintain, and edit compelling web content on the company website using a content management system (CMS).
•Coordinate content input and approvals from stakeholders across the marketing team.
•Maintain knowledge of SEO, GEO, and AEO trends and advise on optimizing web content for search visibility and discoverability.
•Track and analyze website performance metrics using tools such as Google Analytics and SEMrush, including providing reporting tied to business impact.
•Ensure proper UTM tagging and tracking, conduct website audits, document issues and improvement opportunities, and prioritize urgent requests; assist with special digital marketing and social media projects as needed.

Pay and Benefits

Salary: USD 70,658 - 85,100 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•Bachelor of Arts/Bachelor of Science in Marketing or related discipline.
•2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree).
•Ability to manage several projects simultaneously.
•Exceptional communication and project management skills with strong attention to detail.
•CMS experience (preferred, especially Contentful) and foundational SEO knowledge; familiarity with Google Analytics (preferred).

Experience:2+ years

Education:Bachelor's in Marketing

Skills:CollaborationCommunicationProject managementAttention to detailAdaptability

Tech Stack:CMSContentfulGoogle AnalyticsSEMrushUTM taggingSEOGEOAEOGenerative AI

Company Brief

General Dynamics

Provides IT, systems engineering, cybersecurity, cloud, and mission support services to U.S. federal civilian and defense agencies, delivering large-scale technology solutions and managed services for national security and government operations.

Industry: Defense Technology

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Tysons / Fairfax, United States

Website LinkedIn

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General Dynamics

2 days ago

Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Produce, maintain, and edit compelling web content on the company website using a content management system (CMS).
•Coordinate content input and approvals from stakeholders across the marketing team.
•Maintain knowledge of SEO, GEO, and AEO trends and advise on optimizing web content for search visibility and discoverability.
•Track and analyze website performance metrics using tools such as Google Analytics and SEMrush, including providing reporting tied to business impact.
•Ensure proper UTM tagging and tracking, conduct website audits, document issues and improvement opportunities, and prioritize urgent requests; assist with special digital marketing and social media projects as needed.

Pay and Benefits

Salary: USD 70,658 - 85,100 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•Bachelor of Arts/Bachelor of Science in Marketing or related discipline.
•2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree).
•Ability to manage several projects simultaneously.
•Exceptional communication and project management skills with strong attention to detail.
•CMS experience (preferred, especially Contentful) and foundational SEO knowledge; familiarity with Google Analytics (preferred).

Experience:2+ years

Education:Bachelor's in Marketing

Skills:CollaborationCommunicationProject managementAttention to detailAdaptability

Tech Stack:CMSContentfulGoogle AnalyticsSEMrushUTM taggingSEOGEOAEOGenerative AI

Company Brief

General Dynamics

Industry: Defense Technology

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Tysons / Fairfax, United States

Website LinkedIn