Sr. Director, Digital Development - Columbia

Sony Music
New York
Workplace: OnsiteFull timeUSD 160,000 - 180,000 annuallyFunction: Executive & General ManagementExperience: 7+ yearsSkills: ["Strategic thinking","Research discipline","Hands-on execution","Stakeholder influence","Clear communication"]

Own viral strategy for developing artists and early-stage projects at Columbia Records, from pre-release through initial traction signals. Rapidly read project audiences, pressure-test niche creator communities, and test content angles with low-cost/high-frequency seeding. Build and maintain seeding infrastructure and creative foundations, monitor catalog movement for opportunities, partner cross-functionally to embed viral strategy from kickoff, and report results and recommendations to senior staff.

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FursaFursa
Sony Music
Sony Music
2 days ago

Sr. Director, Digital Development - Columbia

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own viral strategy for developing artists and early-stage projects at Columbia Records, from pre-release through initial traction signals. Rapidly read project audiences, pressure-test niche creator communities, and test content angles with low-cost/high-frequency seeding. Build and maintain seeding infrastructure and creative foundations, monitor catalog movement for opportunities, partner cross-functionally to embed viral strategy from kickoff, and report results and recommendations to senior staff.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Own viral strategy for developing artists and early-stage projects through initial traction before scaled execution.
  • •Build fast audience reads (who they are, where they engage, and the artist’s credible entry point).
  • •Map and pressure-test niches and creator communities to identify where the artist has cultural permission to land.
  • •Identify, test, and iterate content angles within niches at low cost and high frequency to prove what works.
  • •Run hands-on seeding strategy and execution (plan, community/account selection, content briefing, and placement), then transition proven projects to Viral Marketing leads with documented strategy and evidence.

Pay and Benefits

Salary: USD 160,000 - 180,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kPaid Leave

Key Requirements

  • •7+ years professional experience in influencer, social, or digital marketing, focused on early-stage artists and projects without an existing audience.
  • •Hands-on seeding experience building and running seeding operations, including page networks and community accounts.
  • •Track record setting strategy that others execute and influencing senior stakeholders across departments without direct authority.
  • •Ability to identify and build inside niche online communities, not only mainstream creator channels.
  • •Strong grasp of internet culture and research discipline, with fluency across TikTok, Instagram, YouTube Shorts and adjacent platforms.
Experience:7+ yearsInfluencer marketingSocial mediaDigital marketingMusic industry
Skills:Strategic thinkingResearch disciplineHands-on executionStakeholder influenceClear communication
Tech Stack:TikTokInstagramYouTube ShortsDSP behaviorThird-party trend toolsAI toolsUGC velocityStreaming dataSearch behaviorPlaylist signalsPage networksCommunity accounts

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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