Senior B2B Demand Generation Manager

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 4,000 - 4,500 monthlyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical skills","Independent execution","Strategic thinking","Ownership","Resourcefulness"]

Own end-to-end B2B demand generation: define the target audience, build and enrich prospect/account lists, and run campaigns that move prospects from awareness to qualified sales conversations. Partner with SDRs and Sales to deliver actionable leads, produce demand-gen content (newsletters, webinars, white papers, email, and thought leadership), and lead conference/event strategy. Use analytics and AI/automation to test, iterate, and scale a repeatable demand engine tied to pipeline and revenue.

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Scale Army
Scale Army
1 day ago

Senior B2B Demand Generation Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Own end-to-end B2B demand generation: define the target audience, build and enrich prospect/account lists, and run campaigns that move prospects from awareness to qualified sales conversations. Partner with SDRs and Sales to deliver actionable leads, produce demand-gen content (newsletters, webinars, white papers, email, and thought leadership), and lead conference/event strategy. Use analytics and AI/automation to test, iterate, and scale a repeatable demand engine tied to pipeline and revenue.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own B2B demand generation strategy focused on qualified leads, meetings, and pipeline creation.
  • •Build and maintain segmented prospect/account databases; research, verify, clean, and enrich data for campaigns and outreach.
  • •Develop and execute demand generation content and campaigns (email, newsletters, webinars, white papers, blog/thought leadership, customer stories, and interviews).
  • •Lead conference and event strategy end-to-end, including pre-event engagement, campaign coordination, and post-event follow-up with ROI measurement.
  • •Measure performance across the marketing-to-sales funnel and run testing/experimentation; use AI and automation to speed prospecting, research, and campaign execution.

Pay and Benefits

Salary: USD 4,000 - 4,500 monthly

Key Requirements

  • •5+ years of marketing experience with hands-on B2B demand generation or growth marketing experience.
  • •Proven success generating qualified B2B leads and driving sales pipeline.
  • •Experience building and enriching target account and prospect lists, including research and data enrichment/verification.
  • •Experience executing B2B email and content programs (newsletters, webinars, lead nurturing, and campaign execution).
  • •Experience using data to improve performance and using AI to automate workflows or create marketing assets.
Experience:5+ yearsB2B demand generationGrowth marketingLead generation
Skills:Analytical skillsIndependent executionStrategic thinkingOwnershipResourcefulness
Tech Stack:ChatGPTClaude

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website