Director, Paid Marketing (Subscriptions)

Duck Duck Go
United States
Workplace: RemoteFull timeUSD 243,800 - 243,800 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Communication","Leadership","Collaboration","First-principles thinking"]

Lead and scale a profitable paid subscriber acquisition program for a privacy-respecting, remote-first organization. Own KPI development, campaign strategy, budgeting, and performance measurement while partnering with marketing, product, design, user insights, data science, and finance. Drive strategic roadmapping, resource allocation, and confidence in results using aggregate measurement, experimentation, and modeling. Oversee initiatives like CPA break-even alignment, integrated campaign planning, and rapid testing cycles.

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Duck Duck Go
Duck Duck Go
1 month ago

Director, Paid Marketing (Subscriptions)

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead and scale a profitable paid subscriber acquisition program for a privacy-respecting, remote-first organization. Own KPI development, campaign strategy, budgeting, and performance measurement while partnering with marketing, product, design, user insights, data science, and finance. Drive strategic roadmapping, resource allocation, and confidence in results using aggregate measurement, experimentation, and modeling. Oversee initiatives like CPA break-even alignment, integrated campaign planning, and rapid testing cycles.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Build and scale a profitable paid subscriber acquisition program and related projects, owning KPI development, campaign strategy, and budget/resource allocation.
  • •Lead strategic roadmapping and prioritize high-impact projects, allocating resources across cross-functional teams to maximize marketing performance.
  • •Partner with marketing, product, design, user insights, data science, and finance to measure and improve performance with high confidence.
  • •Develop break-even and CPA-focused models, ensuring campaigns drive profitable paid subscriber growth.
  • •Design and execute rapid testing cycles to identify and scale successful tactics using aggregate measurement and experimentation.
Travel: Low travel

Pay and Benefits

Salary: USD 243,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceParental Leave

Key Requirements

  • •10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
  • •Deep strategic expertise across marketing channels (e.g., app store ads, paid social, mobile app networks) with integrated campaign planning and execution.
  • •Proven track record launching paid app subscription acquisition programs from the ground up, including cost-per-subscription targets, media plans, and measurement frameworks.
  • •Experience working at a consumer-facing tech company with meaningful US user base (ideally 10M+ MAUs) and multiple products.
  • •Strong analytics and measurement capability, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
Experience:10+ yearsApp subscriptionsConsumer-facing techPaid marketing
Skills:Strategic thinkingCommunicationLeadershipCollaborationFirst-principles thinking
Tech Stack:AIAI agents

Company Brief

Duck Duck Go
Privacy-focused internet company that provides the DuckDuckGo search engine, browser, and privacy tools which block tracking and avoid user profiling while monetizing via privacy-respecting ads and affiliate programs.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series D
Headquarters: Paoli, United States
Founded: 2008
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