Director, Paid Marketing (Subscriptions)

Lead and scale a profitable paid subscriber acquisition program for a privacy-respecting, remote-first organization. Own KPI development, campaign strategy, budgeting, and performance measurement while partnering with marketing, product, design, user insights, data science, and finance. Drive strategic roadmapping, resource allocation, and confidence in results using aggregate measurement, experimentation, and modeling. Oversee initiatives like CPA break-even alignment, integrated campaign planning, and rapid testing cycles.