Adidas

4 days ago

Sr. Mgr. Membership Insights & Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead CRM insights and analytics for adidas members, partnering with Marketing, Retail, Digital, and Technology to drive membership acquisition, engagement, repeat purchase, and lifetime value growth. Own annual CRM planning, member lifecycle strategies, and KPI frameworks. Build advanced analytics capabilities, including AI-driven modeling, dashboards, predictive models, and customer tagging, while translating complex data into actionable insights for senior leadership.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Develop and drive annual CRM strategy, roadmap, and KPI framework aligned to business objectives.
•Support CRM annual operating planning, campaign calendar, member lifecycle strategy, and engagement programs across product categories.
•Implement data and AI initiatives to improve membership operational efficiency and analytics capabilities.
•Provide marketing campaign and channel support, including audience targeting, measurement, performance tracking, post-campaign analysis, and optimization recommendations.
•Lead a CRM insights & analytics team (2 direct reports) and drive data-informed decision-making with senior leadership and cross-functional stakeholders.

Key Requirements

•Bachelor’s degree or above in Statistics, Economics, Mathematics, Business Analytics, Data Science, Marketing, or related fields.
•Minimum 8–10 years of experience in CRM, consumer analytics, marketing analytics, or related functions.
•Minimum 3 years of people management experience.
•Strong CRM, loyalty programs, member lifecycle management, and consumer engagement strategy experience.
•Advanced knowledge of predictive analytics, segmentation, machine learning, and AI applications in CRM (AI/predictive modeling/data products highly preferred).

Experience:8-10 yearsCRMConsumer analyticsMarketing analyticsLoyalty programsRetailSportsFashionFMCGBeautyConsumer-focused industries

Education:Bachelor's in Statistics, Economics, Mathematics, Business Analytics, Data Science, Marketing, or related fields

Skills:Stakeholder managementProject managementLeadershipCommunicationAnalytical excellence

Languages:EnglishMandarin Chinese

Tech Stack:SQLPower BIPythonDatabricksCDP

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

4 days ago

Sr. Mgr. Membership Insights & Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Develop and drive annual CRM strategy, roadmap, and KPI framework aligned to business objectives.
•Support CRM annual operating planning, campaign calendar, member lifecycle strategy, and engagement programs across product categories.
•Implement data and AI initiatives to improve membership operational efficiency and analytics capabilities.
•Provide marketing campaign and channel support, including audience targeting, measurement, performance tracking, post-campaign analysis, and optimization recommendations.
•Lead a CRM insights & analytics team (2 direct reports) and drive data-informed decision-making with senior leadership and cross-functional stakeholders.

Key Requirements

•Bachelor’s degree or above in Statistics, Economics, Mathematics, Business Analytics, Data Science, Marketing, or related fields.
•Minimum 8–10 years of experience in CRM, consumer analytics, marketing analytics, or related functions.
•Minimum 3 years of people management experience.
•Strong CRM, loyalty programs, member lifecycle management, and consumer engagement strategy experience.
•Advanced knowledge of predictive analytics, segmentation, machine learning, and AI applications in CRM (AI/predictive modeling/data products highly preferred).

Experience:8-10 yearsCRMConsumer analyticsMarketing analyticsLoyalty programsRetailSportsFashionFMCGBeautyConsumer-focused industries

Education:Bachelor's in Statistics, Economics, Mathematics, Business Analytics, Data Science, Marketing, or related fields

Skills:Stakeholder managementProject managementLeadershipCommunicationAnalytical excellence

Languages:EnglishMandarin Chinese

Tech Stack:SQLPower BIPythonDatabricksCDP

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor