Lead Product Manager, Acquisition (scribd.com)

Scribd
San Francisco, Ottawa, Phoenix, Toronto, Los Angeles, Denver, Salt Lake City, Atlanta, Chicago, Houston, New York, Vancouver, San Diego, Washington, Sacramento, Seattle, Mexico City, Austin, Miami, Boston, Dallas
Full timeUSD 171,000 - 256,500 annuallyFunction: Product ManagementExperience: 7+ yearsSkills: ["Influence without authority","Cross-functional collaboration","Evidence-backed decision-making","Experimentation","Bias to define new charter"]

Own the acquisition product strategy for Scribd, defining which audiences to target, how the channel mix should evolve, and what product capabilities must be built to drive durable subscriber growth. Lead the acquisition roadmap and measurement framework, connect investment to long-term value, and partner with Performance Marketing, SEO, Partnerships, and Brand—working across Engineering, Design, Analytics, and Data Science to test, scale, and improve acquisition mechanics.

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FursaFursa
Scribd
Scribd
4 days ago

Lead Product Manager, Acquisition (scribd.com)

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Last checked: 21 hours agoStatus: Live

Job Summary

Own the acquisition product strategy for Scribd, defining which audiences to target, how the channel mix should evolve, and what product capabilities must be built to drive durable subscriber growth. Lead the acquisition roadmap and measurement framework, connect investment to long-term value, and partner with Performance Marketing, SEO, Partnerships, and Brand—working across Engineering, Design, Analytics, and Data Science to test, scale, and improve acquisition mechanics.
Location: San Francisco, Ottawa, Phoenix, Toronto, Los Angeles, Denver, Salt Lake City, Atlanta, Chicago, Houston, New York, Vancouver, San Diego, Washington, Sacramento, Seattle, Mexico City, Austin, Miami, Boston, Dallas
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the acquisition roadmap and determine how engineering investment is allocated as the market shifts.
  • •Maintain a cross-channel view of acquisition ROI and deliver evidence-backed recommendations to channel owners and leadership.
  • •Build acquisition into the product via referrals, sharing, and other user experiences that drive new users.
  • •Develop acquisition capabilities across channels, including discoverability, search and AI-answer-engine readiness, integrations, and acquisition tracking.
  • •Set acquisition measurement standards connecting investment to long-term subscriber value rather than just traffic or signups.

Pay and Benefits

Salary: USD 171,000 - 256,500 annually
Perks:Health InsuranceDentalVisionPaid LeaveParental LeaveRetirement MatchingEquityLearning BudgetWellness StipendHome Office

Key Requirements

  • •Minimum 7 years of product management or growth experience, including at least 2 years focused on user acquisition, preferably in a consumer subscription business.
  • •Hybrid background with deep growth marketing and strong product management experience (or vice versa).
  • •Fluency across acquisition channels (paid search/social, SEO/organic, partnerships, and product-led acquisition) with a clear point of view on tradeoffs.
  • •Credibility to be a peer to channel experts and comfort going deep enough to earn trust without needing to run the channel directly.
  • •Strong analytics and experimentation skills, with attribution and funnel optimization tied to long-term subscriber value.
Experience:7+ yearsConsumer subscriptionB2CB2B2C
Skills:Influence without authorityCross-functional collaborationEvidence-backed decision-makingExperimentationBias to define new charter

Company Brief

Scribd
Scribd operates a subscription-based digital library offering unlimited access to books, audiobooks, magazines, and documents. The platform provides personalized recommendations and distribution tools for authors and publishers worldwide.
Industry: Publishing
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2007
WebsiteLinkedIn