Machine Learning Engineer, Ads Targeting

TikTok
San Jose
Full timeFunction: Data Science & Machine LearningEducation: bachelorsSkills: ["Curiosity","Cross-functional collaboration"]

Apply applied machine learning to improve TikTok Ads targeting and delivery, scaling advertiser budgets by modeling user interest and intent. Own key targeting strategies in the ads monetization ecosystem and develop scalable platforms and data pipelines for next-generation targeting products. Collaborate with product and business teams to connect users and advertisers to outcomes, while working on custom audiences, interest/behavior/lookalike/auto targeting and new features.

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FursaFursa
TikTok
TikTok
1 month ago

Machine Learning Engineer, Ads Targeting

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Apply applied machine learning to improve TikTok Ads targeting and delivery, scaling advertiser budgets by modeling user interest and intent. Own key targeting strategies in the ads monetization ecosystem and develop scalable platforms and data pipelines for next-generation targeting products. Collaborate with product and business teams to connect users and advertisers to outcomes, while working on custom audiences, interest/behavior/lookalike/auto targeting and new features.
Location: San Jose
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Develop state-of-the-art applied machine learning projects for ads targeting.
  • •Own key targeting components or strategies in TikTok’s ads monetization ecosystem.
  • •Build scalable platforms and pipelines for ads targeting products.
  • •Improve the existing ad delivery system to optimize for advertisers’ business objectives and ROI effectiveness.
  • •Collaborate with product and business teams on product vision.

Key Requirements

  • •BS/MS degree in Computer Science, Statistics, Operations Research, Applied Mathematics, Physics, or similar quantitative fields with related experience.
  • •Hands-on experience with machine learning/deep learning and statistical or applied mathematical methods.
  • •Strong coding skills, especially in Python/C++/Go, with experience in high-load systems.
  • •Familiarity with online experimentation and analytics.
  • •Familiarity with big data systems including Hadoop and Spark.
Experience:Online advertisingLarge-scale dataMachine learningDeep learning
Education:Bachelor's in Computer Science, Statistics, Operation Research, Applied Mathematics, Physics or similar quantitative fields
Skills:CuriosityCross-functional collaboration
Tech Stack:Machine LearningDeep LearningPythonC++GoHadoopSpark

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn