Senior Manager, Retail Marketing - China

Marshall Group
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-10 yearsEducation: bachelorsSkills: ["Project management","Stakeholder management","Leadership","Data-driven optimization","Commercial mindset"]

Lead the development and execution of China retail marketing strategies aligned to global brand direction and the China Consumer Plan. Drive in-store programming and activations—from live events and DJ sessions to window displays, POS materials, and experiential installations—while coordinating with retail operations, BD, PR, culture marketing, and digital teams. Manage budgets and track ROI, analyze campaign performance, and report insights to senior leadership across channels including WeChat, Xiaohongshu, Douyin, and Tmall.

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FursaFursa
Marshall Group
Marshall Group
2 months ago

Senior Manager, Retail Marketing - China

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead the development and execution of China retail marketing strategies aligned to global brand direction and the China Consumer Plan. Drive in-store programming and activations—from live events and DJ sessions to window displays, POS materials, and experiential installations—while coordinating with retail operations, BD, PR, culture marketing, and digital teams. Manage budgets and track ROI, analyze campaign performance, and report insights to senior leadership across channels including WeChat, Xiaohongshu, Douyin, and Tmall.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute China retail marketing strategies aligned with global brand direction and the China Consumer Plan.
  • •Partner with Retail Operations and BD to drive foot traffic, conversion, and customer engagement through retail channels.
  • •Lead in-store music-driven marketing initiatives, including live events, DJ sessions, artist appearances, and community activations.
  • •Oversee campaign rollouts and brand experiences across window displays, POS materials, and experiential installations; ensure brand identity consistency.
  • •Manage budgets and track campaign ROI, analyze performance using data insights, and deliver regular reports and market insights to senior leadership.

Pay and Benefits

Perks:Relocation

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business, Fashion, Tech, Music Business, or a related field.
  • •8–10+ years of experience in retail marketing, experiential marketing, and store rollouts with franchising partners.
  • •Strong understanding of China consumer culture, music scene, and lifestyle trends.
  • •Proven experience managing integrated campaigns and retail activations.
  • •Experience building retail marketing teams in China (network in China’s creative/music/influencer ecosystem is a plus).
Experience:8-10 yearsRetail marketingExperiential marketingFranchisingMusicFashionEntertainmentLifestyle
Education:Bachelor's
Skills:Project managementStakeholder managementLeadershipData-driven optimizationCommercial mindset
Tech Stack:WeChatXiaohongshuDouyinTmallCRMLoyalty programsPOS materialsWindow displays

Company Brief

Marshall Group
Marshall Group is an audio, technology and design company known for Marshall amplifiers, speakers, headphones and music services, operating globally with product, artist and consumer divisions and significant presence in Europe, North America and Asia.
Industry: Consumer Electronics
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: Stockholm, Sweden
Founded: 1962
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